IPR Hub |Contact Us | Useful Links | Glossary | Privacy Notice    

Manage your Intellectual Property in Mainland China, HongKong, Macao and Taiwan

Trade mark

14/07/2016, Effectively protecting your IP when entering the Chinese market, Athens, Greece, 18 July 2016

The event is the result of a collaboration between the China IPR SME Heldpesk and Hellenic Chinese Chamber of Commerce. The Commercial Counsellor of the Greek Embassy in Shanghai, the Chamber President and General Secretary, will also attend. The China IPR SME Helpdesk expert, Mr. Bertram Huber, will deliver a presentation entitled ‘Effectively protecting your IP when entering the Chinese market’ to the Hellenic Chinese Chamber/Commercial, Industrial, Shipping and Tourism.  The presentation will provide a general overview of the legal knowledge that you are required to know in order to ensure safe and effective business in China. Mr. Huber will also provide practical advice on what to be aware of when internationalising your business to the region. His presentation will include key case studies, checklists and takeaway messages. There will also be the opportunity to ask specific questions in a Q&A session

14/07/2016, Webinar title: Industry Focus: Managing your IP in the Cleantech Industry in China and South-East Asia, 20 July 2016

The webinar will provide practical advice for the SMEs engaged in Cleantech Industry and planning to sell their products or start their business either or both in China and South-East Asia. Our IPR SME Helpdesk IPR expert Mr. Philippe Deltombe will give an overview of what SMEs should know about the main differences in patent laws, design patents and in keeping trade secrets in China and South-East Asia. SMEs will also receive some practical tips on how to write good non-disclosure and licensing agreements, how to deal with patent or copyright infringements and how to develop best strategies for protecting their IP in cleantech industry.

During the webinar you can expect:

  • Practical tips on how to register and protect your technology related IP in China and South-East Asia.  
  • What measures SMEs can take when they discover that their IP is being infringed upon.
  • Tips and watch-outs on how to keep trade secrets and write good non-disclosure agreements in China and South-East Asia.
  • Real-life situation examples of IP infringements in the Cleantech Industry and subsequent enforcement actions and remedies.


 Join the  China and South-East Asia IPR SME Helpdesk expert Mr. Philippe Deltombe on Wednesday, 20 July 2016 for a webinar:


22/10/2015 - Don't forget to register for our next event in Hong Kong on 5 November 2015

The China IPR SME Helpdesk and the European Chamber in Hong Kong is delighted to invite you to our upcoming joint seminar, Trade Mark Protection and Enforcement in Hong Kong, taking place on Thursday, 5 November. You will learn about practical tips related to protect and enforce your trade mark from two dedicated IP lawyers, a Customs representative as well as a fellow SME.

Click here to learn more or register by e-mailing your details to kinga.katus@china-iprhelpdesk.eu.

The value of a Chinese trade mark

English Trackers provides English editing and proofreading services to companies worldwide. Bridget Rooth set up the company in 2008 and her vision was to build a strong brand that she would be able to sell one day. Bridget shares another reason for registering a trade mark in China – besides adequately protecting your brand.

“I think IPR is very complicated for small companies entering China because they don’t have big legal teams in-house”, Bridget says. “I had the advantage of having been exposed to business in China – and particularly IPR – while working my first four years in China for a foreign law firm. As soon as I had my business license I started the procedure to register my trade mark.”

Another issue Bridget mentions that small companies face in China, is working on a small budget. She says: “Having a miniscule budget meant I did the job myself. I found a local trade mark agent via a Chinese friend, the costs of registration in one class were ¥ 2,000 (± € 240).

Bridget mentions that the reason to register her trade mark was to enforce her rights in case of infringement, but so far no illegal copies of her brand have sprung up. However she recently encountered another use for having her trade mark registered. “If you want to verify your Sina Weibo account (Chinese equivalent of Twitter), which is definitely worth doing if you want to grow your fan base, you’ll want to use your logo in place of a photo on your account. To do that, you need to prove you own the brand.”

“Go register your brand!” says Bridget. She also advises SMEs to use all resources available when establishing themselves in the Chinese market. “Use Chambers of Commerce and services like the Helpdesk to assist you.”


Lessons learnt:

  • Register your trade mark as soon as you register your company in China.
  • Realise that your trade mark doesn’t just protect your brand name or logo, proving that you own the brand can be required for other business purposes as well.

For more information, please see:

Start with your trade mark

Founder and owner of German SME Natooke Ines Brunn wanted to promote biking in China and decided to set up a shop selling cool and colorful bikes. Natooke was the first store in China to build bespoke fixed gear bikes using bike parts from around the world, and aims to make biking hip and modern again. As a hip brand requires adequate trade mark protection, Ines shares her experiences in registering the trade mark and how this registration benefitted her business.

 “When I started my business I had never thought about registering my IP. I had a bit of a misconception that only big companies can register IP”, Ines says. “When a friend suggested that that I should register my shop name and the brand names of products that we sell, I contacted the China IPR SME Helpdesk for advice.”

The Helpdesk provided first line advice on different ways to register the trade mark, and Ines decided to register through the international system. When she had to transfer the trade mark to her own name a few months later, Ines contacted the Helpdesk again. “They gave me a lot of information, the process is not difficult once you know how it should be done”, Ines says.

“When I registered my trade mark it was just to protect my logo, but over time people approached me that wanted to open a franchise shop”, she continues. “At the moment we have a franchise shop in Chengdu, and I am very happy that I decided to register the Natooke trade mark, because using the franchising system to monetise my brand wouldn’t have been possible if the trade mark hadn’t been registered”.

What recommendations would Ines give other SMEs, based on her own experiences? “If you have your IP registered you do not only protect your brand, but you can do franchising agreements and generate business from it. I recommend other companies to immediately think about IP and have it registered.”


Lessons learnt:

  • Register your trade mark, in your own name, as soon as you register your company in China
  • Realise that your trade mark doesn’t just protect your brand name or logo, it can be used to monetise your brand as well.

For more information, please see:

26/08/2013 - Join us for Helpdesk workshops: What’s in a Name? – Branding and Trade Mark Protection in China: 4 September, Qingdao and 5 September, Dalian

What’s in a Name? – Branding and Trade Mark Protection in China

4 September, Qingdao and 5 September, Dalian


The China IPR SME Helpdesk is inviting you to the workshop ‘What’s in a Name? – Branding and Trade Mark Protection in China’, which will be held on 4 September in Qingdao and on 5 September in Dalian. Public perception plays an important role in how your products or services are perceived, especially in a vast market as China. Because you invest time and money in building a strong brand and reputation, counterfeiting could be very damaging to your business. If you have a brand name or logo which is used in China, it is important to know how you should protect these assets. This workshop will teach you how to register a trade mark in the product- and services classes system unique to China, and address different methods to legally enforce your trade mark. For more information including the speaker bio and how to register, please click here.

Be the first to hear about upcoming China IPR SME Helpdesk webinars and events by following us on:


alt alt alt