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World IP Day 2020 - Innovate for a green future


Every April 26, the China IPR SME Helpdesk joins the celebration of the World Intellectual Property Day to promote the role that intellectual property rights (IPR) play in encouraging innovation and creativity.

This year, the World IP Day 2020 celebrates innovation and the IPR that support it in the creation of a green future. Why? Because the choices we make today will shape our tomorrow. The earth is our home, and we need to care for it.


We proudly celebrate all the inspiring inventors and creators around the world who are leading us towards a greener future and who are using the IP system to support their work and its uptake in society. But how can a balanced and robust IP system contribute to the emergence of a green economy?

Patent systems foster innovation and the development of eco-friendly technologies that enable us to tackle the climate crisis and build a green future.

Design patents support the optimal use of resources and enable designers to invest their talent in creating useful, attractive and eco-friendly products.

Trademarks and other identifiers support the emergence and growth of businesses built on principles of environmental sustainability, enabling them to offer a broader range of eco-friendly products and services.

Geographical Indications are encouraging more sustainable natural resource use and plant-breeding rights are promoting the development of more resilient crops in support of global food security.

Copyright can allow creators to live from their work and empower their vision of a green future.


By assisting EU SMEs in their IP management, the China IPR SME Helpdesk believes in the power of innovation and endorses an IP-driven green future.

Check out our guide on IP Protection in China for the Clean-tech industry for more information on how IP can support climate mitigation technologies.

For those EU SMEs with questions regarding their IP in relation to China, do not hesitate to contact our free helpline by writing to question@china-iprhelpdesk.eu

Find out more about the World IP Day 2020 at the WIPO website.



Keen to co-host a webinar with us?

Now that an increasing number of companies and people are forced to work from home, the China IPR SME Helpdesk is seeking ways to continue to be of relevance to the European SME community. We therefore welcome partnerships with other European initiatives, Chambers of Commerce, Business Support Organisations, etc. to host webinars addressed to European Small and Medium Enterprises (SME). This is a unique opportunity for you as a business support organisation to provide relevant free services to your members during these challenging times.



The webinar offers the opportunity to provide your network with a high-level presentation on IP Protection in China at no cost. Likewise, if you already have a webinar in the pipeline, we will be happy to provide an expert free of charge as panellist.



Our legal specialists are at full disposal to train SMEs on different aspects related to IP Protection in China The content of the webinar can be either generic (ex. IP Protection at Trade Fairs in China) or designed to address the most relevant issues for your network (ex. IP and Tech Transfer in China).

The webinar usually lasts for 40 minutes, with a final Q&A session where attendees can interact with the speakers. We are however more than happy to also seek a tailor-made format that befits your demand.


Visit our webinar page to check out our latest sessions and do not hesitate to contact our colleague Leonardo Mosca for more information at leonardo.mosca@china-iprhelpdesk.eu


Event details

Event type : Matchmaking

Location : Brussels, Belgium 

Date: 4-5th of July 2019

Event description

CO-INNOVATE IN SPORT 2019 - a collaboration by European Platform for Sport Innovation (EPSI) and Enterprise Europe Network - will in July 2019 explore innovations in relation to new technologies in the sports ecosystem. This B2B event will explore how innovation can be achieved in order to keep up with the continuous quest for performance improvement, how stimulation of active lifestyle can provide business chances, how public authorities can contribute to the innovation ecosystem in the sports sector and aims to support and develop small and medium enterprises (SME) setting up in the sector to achieve innovation in their product and service offerings and provide them with new opportunities for the establishment of joint strategic projects, partnerships and business opportunities. 


  • Creating an innovation-friendly environment in sports
  • Technology innovation in sports and its impact on business
  • Sports equipment manufacturing innovation process
  • E-sports innovations
  • Big data & digital in sports
  • Funding innovation in 21st century sports
  • Sports innovation and the future of the human-technology interface
  • How stimulation of active lifestyle can provide business chances
  • Public authorities facilitating innovation in the sports sector
  • What does a Startup Need to SUCCEED in the Sports Industry?
  • Early Stage Innovation and Industry-Academia Collaboration
  • Wearable technologies in sports

SportTechMatch by Enterprise Europe Network

The conference will also feature business matchmaking activities (SportTechMatch) powered by the Enterprise Europe Network – also known as business ‘speed dating’ – bringing together businesses and other organisations looking for partners to take their strategical development and projects forward. This formula has a proven track record and is an ideal opportunity to enable participants to share their partnership offers or requests and schedule meetings in advance. 

For whom?

  • Companies
  • Research and innovation organisations
  • Universities
  • Sports organisations/associations
  • Public authorities

Agenda & Logistics

To have a detailed overview of the event’s agenda, please click here

About the China IPR SME Helpdesk

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and include training events in China and Europe; online tools and materials at http://www.ipr-hub.eu and tailored advice from our experts by phone, Email or through the website.

Be the first to hear about upcoming China IPR SME Helpdesk webinars and events by following us on:

4th of July 2019 - 08:00 to 20:00
5th of July 2019- 08:00-17:30 

Annual Stakeholders Meeting 2019

The China, Latin America and South – East Asia IPR SME Helpdesks held their Annual Stakeholder Meeting in Brussels on 27 March 2019. This event was an opportunity to exchange information on the importance of intellectual property (IP) for European SMEs doing business in Latin America, China, South – East Asia. More specifically, the event:

  • Informed SME intermediaries on the SME instrument and the IP services offered by the Helpdesks (with live case studies from companies).
  • Trained SME intermediaries on relevant IP topics that can be applied horizontally across the three regions.
  • Created an ongoing dialogue / discussion among participants about the importance of IP for SMEs in the light of the three different economic sectors.

For presentations please click here

And for the Press Release please see here

Annual Stakeholders Meeting 2018 - Presentations

On behalf of the IPR SME Helpdesks, we would like to thank all attendants of our Annual Stakeholders Meeting. We truly hope that you found our conference informative and worthwhile. 

The China, Latin America and South- East Asia IPR SME Helpdesks held their Annual Stakeholder Meeting in Brussels on the 31st of January 2018. The event included live case-study sessions with SMEs, a training on the role of IP in a technology transfer strategy when going international and an interactive panel on enforcement strategies and future trends.

Our diverse and dynamic group of speakers and experts have provided in-depth insights, as well as, practical and actionable tools that are vital when protecting your Intellectual Property Rights in China, South-East Asia and Latin America. 

For EU SMEs who were unable to attend the event on January 31 in Brussels, we are pleased to provide the PowerPoint Presentations below:

  1. Joint presentation of the International IPR SME Helpdesks services – Simon Cheetham, Team Leader and IP expert China and South – East Asia IPR SME Helpdesks


  2. Training “Tips for a competitive Technology Transfer strategy when going international: the role of IP” (Eli Salis: IP Expert Latin America; Thomas Pattlock: IP Expert China; Karl Rackette: IP Expert South-East Asia) - Valentina Salmoiraghi, South-East Asia IPR SME Helpdesk

China - Pak de Copycat


We are happy to bring to your attention an article written by China IPR SME Helpdesk external IPR expert Mr. Jurjen Groot and published in Dutch in the December 2017 issue of Globe Magazin voor Internationaal Ondernemen

De blog post van vandaag is geschreven door de China IPR SME Helpdesk IP expert Meneer Jurjen Groot en werd eerder gepubliceerd in de December 2017 uitgave van Globe Magazine voor Internationaal Ondernemen. Het artikel "China - Pak de Copycat" gaat dieper in op de bescherming van intellectueel eigendom van Nederlandse bedrijven in China met onder andere tips & tricks met betrekking tot E-commerce, de douane in China, schadevergoeding en bewijs veiligstellen. 


Business Beyond Borders - Texworld in 45 seconds

The 3rd edition of Business Beyond Borders matchmaking event for SMEs and clusters took place at the Texworld Paris international trade fair for textiles and fabrics on 18 - 21 Sep 2017 (Paris, France). Here's a sneak peek of what happened during those exciting days. China IPR SME Helpdesk Expert Alessandra Chies and Project Manager Jim Stoopman were present to answer any IP-related enquiries companies had! 

Click here to view the video!

Charles Feng Appointed as a Consulting Expert of the IP Guiding Cases Research Center of Supreme People’s Court

On August 7, 2017, a semi-annual conference of Consulting Experts Committee of the IP Guiding Case Research Center (Beijing) of Supreme People’s Court, which was organized by the Experts Autonomous Management Committee, was held at Beijing Intellectual Property Court. The IP Guiding Case Research Center, approved by the Supreme People’s Court and located at the Beijing IP Court, is run by influential scholars and lawyers in IP protection who are responsible for selecting, editing and compiling guiding cases as well as summarizing, publishing judicial experience and rules in IP protection.

Many influential judges, officials, scholars and lawyers, including Mr. Su Chi, Chief Justice of Beijing IP Court and also the Director of the Case Research Center, Ms. Song Yushui, Vice President of Beijing IP Court, Mr. Jin Kesheng, Director of the Experts Autonomous Management Committee, and Mr. Pu Xiang, General Secretary of the Experts Autonomous Management Committee, attended the conference. Recognizing his expertise and influence in intellectual property protection, Charles Feng, partner of East & Concord Partners, was appointed as one of the Consulting Experts of the IP Guiding Case Research Center for the conference, together with influential scholars and lawyers such as Professor Feng Xiaoqing of China University of Political Science and Law, Professor Du Ying of Central University of Finance and Economics and Mr. Xu Jiali, Director of Intellectual Property Committee of China Case Law Society. The conference was held by Associate Professor Yao Huanqing, Convener of Copyright Consulting Experts Committee.

After a brief introduction of the operation of the Consulting Experts Committee, Chief Justice Su Chi issued the appointment letters to the newly appointed consulting experts. The conference also witnessed the establishment of the Research Committee of Extraterritorial Cases. After that, some consulting experts reported at the conference on the progress of their research projects. The attendees also held a discussion about how to exercise the responsibilities of consulting experts. Mr. Jin Kesheng and other consulting experts shared their experiences and impressions with others. Lastly, Chief Justice Su Chi delivered the closing speech in which he expressed hope that the newly appointed consulting experts would actively fulfill their roles and make further contributions to the Intellectual Property protection in China.

The establishment of the Guiding Cases Research Center, as Tao Kaiyuan, Vice President of the Supreme People’s Court, puts it, is an important measure to comprehensively implement the principle of governing the country by law, a system innovation of judicial reform of Intellectual Property protection and also an effective method to acquire judicial justice in Intellectual Property protection.

For more information please have a look here.


China IPR SME Helpdesk external expert Charles Feng Interviewed by The New York Times on New Balance Case

On April 24, 2017, in New Balance v. Shenzhen Xinpingheng(新平衡), et al., in which New Balance brought an unfair competition claim against Shenzhen Xinpingheng and four other defendants, the Suzhou Intermediate People’s Court ordered that the five defendants pay penalty of RMB1.7 Million (US250,000) for violating a preliminary injunction which prohibits them from selling infringing shoes. Not only is New Balance the first case in which this Court ordered a preliminary injunction for unique packaging and design, but it is also the first time an unusually high amount for penalties was awarded and therefore drew much attention from IP specialists.

In preparation for its recent article "New Balance Court Ruling in China is Rare Win against Piracy", The New York Times interviewed well-known experts on the subject of IP protection. This includes Amy Dow, Senior Global Corporate Communications Manager for New Balance and Charles Feng, Co-Head of East & Concord Partners’ Intellectual Property Department.

Ms. Dow confirmed the amount of the penalty and stressed that “these actions are significantly more costly than traditional counterfeit enforcement measures, but New Balance believes strongly in the protection of our intellectual property”.

Charles Feng praised the Court’s decision stating “[t]he injunction was particularly important as Chinese courts typically don’t award too much in the way of damages in trademark infringement cases and injunctions help the right owners minimize the losses from trademark infringements”. However, he added that “it is still uncommon for Chinese courts to issue preliminary injunctions protecting intellectual properties and in the past 10 years, only 5 to 10 percent of companies that applied for preliminary injunctions obtained them.”


Read the full article on the New York Times

26/04/2017 - Successful EU Gateway | Business Avenues – IPR SME Helpdesk collaboration for business opportunities in Asia

The China and South-East Asia IPR SME Helpdesks are always looking for partners to help bring IPR information and services to the attention of EU SMEs, and a meaningful partnership of continuous support is taking shape with EU Gateway | Business Avenues in relation to China and South-East Asia.

Through years of experience in hosting high quality business missions for various industries, EU Gateway | Business Avenues has also provided a platform to directly engage EU SMEs participants on the topic of IP protection and enforcement in China and in South-East Asia.

“The IPR presentation was the best one I've ever heard”
Markku Rajala (Finland)
Participant from a EU Gateway | Business Avenues mission in South East Asia


“The HelpDesk is an excellent opportunity to protect your IP”
Jörg Fischer (Germany)
Participant from a EU Gateway | Business Avenues mission to China


EU Gateway | Business Avenues missions are funded by the EU and provide European companies with direct access to Asian markets and local players, professional coaching and tailored business matchmaking. All this leads to long-term collaborations, signing of contracts, closing of business deals, new local partners and distributors, and an increased understanding and establishment in the market. When complimented with the Helpdesks’ free of charge services for EU SMEs expanding in China and South-East Asia, it creates the necessary conditions for successful and sustainable market entry.

EU Gateway | Business Avenues has been active in Asia for the past 20 years. Since the first pilot missions in 2014 in South East Asia and to China this year, hundreds of European companies have had the opportunity to expand their business in these markets through the programme. From 8-14 March 2017, the South-East Asia IPR SME Helpdesk was present at the Contemporary European Design business mission to Singapore and Indonesia, reaching out to 40 Companies from 15 European countries. From 20-24 March, the China IPR SME Helpdesk attended the first EU Gateway business mission for Clean Technologies to China, engaging with 39 European companies from 14 European countries.

The Helpdesks’ Advisors and External Experts provided customised support to the missions in 2017 by providing industry specific webinars, IP briefings, and also shared case studies and publications with all participants. Approximately 80 IP enquiries were replied during the mentioned missions. Topics of relevance included first-line advice on how to draw a comprehensive business and IP strategy in these respective markets to support internationalisation plans.

The number of business missions under EU Gateway | Business Avenues is intensifying in 2017 with a total of 3 upcoming and confirmed business missions in South-East Asia and one in Healthcare & Medical Technologies mission to China. Additionally, the IPR SME Helpdesk is always present at each mission’s pre-departure meeting in Brussels to brief participants on the importance of IP rights for their products.

While the missions support companies engage meaningfully in many aspects of exporting to Asia, participants also benefit from tailored one-to-one IP consultation and support while exhibiting their products at trade fairs, as well as on-site support in case of IP infringements taking place at the trade fair.

Are you a European company interested in expanding your business in China or South-East Asia? Make sure to apply online to the next EU Gateway | Business Avenues missions – and look for the free of charge services provided by the China and South-East Asia IPR SME Helpdesks.