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Manage your Intellectual Property in Mainland China, HongKong, Macao and Taiwan

Webinars

Helpdesk webinars feature a presentation and Q&A session with a CHINA intellectual property and business expert. Click below to listen to the recordings of our previous webinars and learn more our upcoming ones.

 

 

 

15 June 2016 Webinar – R&D in China and co-funding for Horizon 2020

Dragon Star Plus and the China IPR SME Helpdesk collaborated together to provide a joint webinar addressing issues concerning R&D in China. The Helpdesk expert, Dr. Thomas Pattloch looked at the IP implications of undertaking R&D in or related to China, whilst the Dragon Star Plus expert, Ms. Xueli ZHANG explored the possibilities for applying for co-funding for the Horizon 2020 project. 

During the presentation, participants were invited to ask questions, all of which will be collected and answered in full in a Q&A session at the end of the webinar.

 

» Download webinar PPT1 PPT2
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13 June 2016 Webinar – How to Protect your IP at Trade Fairs in China and South-East Asia

In this Webinar, Helpdesk expert Charles Feng will be discussing the importance of effective Trademark Portfolio management. Portfolio management involves periodically assessing the status of the assets in the portfolio, which can be done through an IP audit, as well as developing strategies that address how IP rights are acquired, exploited, enforced and maintained, in order to maximize their value to the business. It is a valuable strategy to ensure your IP protection is at the top of its game.

A trademark portfolio may comprise registered trademarks and service marks, as well as marks that are in use but not necessarily registered. As trademark rights can be acquired through licenses or assignments as part of franchise agreements, co-branding agreements and other commercial transactions.  Mr. Feng will provide tips and tricks on how one can best manage their portfolio. 

During the presentation, participants will be invited to ask questions, all of which will be collected and answered in full in a Q&A session at the end of the webinar.

» Download webinar PPT
» Download webinar recording

 

7 June 2016 Webinar – Trade Mark Portfolio Management in China

In this Webinar, Helpdesk expert Charles Feng will be discussing the importance of effective Trademark Portfolio management. Portfolio management involves periodically assessing the status of the assets in the portfolio, which can be done through an IP audit, as well as developing strategies that address how IP rights are acquired, exploited, enforced and maintained, in order to maximize their value to the business. It is a valuable strategy to ensure your IP protection is at the top of its game.

A trademark portfolio may comprise registered trademarks and service marks, as well as marks that are in use but not necessarily registered. As trademark rights can be acquired through licenses or assignments as part of franchise agreements, co-branding agreements and other commercial transactions.  Mr. Feng will provide tips and tricks on how one can best manage their portfolio. 

During the presentation, participants will be invited to ask questions, all of which will be collected and answered in full in a Q&A session at the end of the webinar.

» Download webinar PPT
» Download webinar recording

 

Choosing a Chinese Language Trade Mark

In this free Webinar South East-Asia Helpdesk expert Rainy Liu is discussing the importance of registering a Chinese language mark alongside your native-language trade mark registration in China, as well as the different options available and potential pit-falls to avoid. The presentation will cover all the basic information SMEs will require to get started in selecting an appropriate Chinese mark, linking to some particularly good (and spectacularly bad) examples currently in use.
 
The presentation is followed by a Q&A session. 
 
» Download webinar PPT
» Download webinar recording

 

10 Décembre 2015 - La protection des DPI pour les producteurs et distributeurs de vin en Chine

Au cours des dernières décennies la consommation de vin en Chine a fortement progressé et a même dépassé la France en tant que premier consommateur de vin rouge dans le monde. Malgré l’avancée des vins du “Nouveau Monde”, les vins d’origine européenne y conservent une place de choix. Les importations de vin en provenance de l’Europe représentent plus de 65 % de la consommation de vin étranger en Chine, démontrant ainsi l’attraction persistante des vins de “l’Ancien Monde”. Producteurs et distributeurs, toutefois, sont confrontés à des violations de leurs droits de Propriété Intellectuelle sous des formes variées : création de faux vins, détournements des appellations d’origine, contrefaçon de marques, constitution de marques dérivées chinoises… etc.

Pendant ce webinaire, l’expert de China IPR SME Helpdesk, Maître Philippe GIRARD-FOLEY du Barreau de Paris, a expliqué quelles mesures les producteurs et les distributeurs peuvent adopter afin de protéger leurs marques et leurs produits en Chine. Il a abordé le sujet de la meilleure approche pour faire face à la contrefaçon et les mesures à prendre contre les contrefacteurs.

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» Download webinar recording

 

9 December 2015 - IPR Protection for Wine Producers and Distributors

Over the last few decades Chinese wine consumption has surged, overtaking France as the largest consumer of red wine worldwide. European imports account for more than 65% of China’s foreign wine consumption, as Chinese consumers slake their thirst on wines from the old world.

However, as more and more vintages are counterfeited and sold wholesale to supermarkets and wine outlets even in China’s largest cities. These sub-standard vintages, bottled and branded with appropriated European trade marks, are becoming increasingly damaging the fledgling reputations of many European producers, as counterfeiters begin to target more and more mid-range wines popular for general consumption.

In this webinar, Helpdesk expert Dr. Paolo Beconcini explains how producers and distributors can act to protect their brand and products in China, as well as how best to approach instances of infringement and act against counterfeiters.

This presentation is followed by a panel discussion and Q&A session with both Dr Beconcini, and Ms Siobhan Turner, DWS, former Executive Director of the Institute of Masters of Wine 2004-2013 now operating as a senior consultant and authentication expert to the European wine industry through the WineFraud.com initiative.

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» Download webinar recording

 

8 December 2015 - Fighting Fakes: Protecting Trade Marks Online in China

There are nearly 670 million internet users in China. These potential customers use the web to relax, interact, and shop. For an SME seeking to make a name for itself in the Chinese market, the internet is a powerful medium which cannot be overlooked. Yet the internet also carries many perils for SMEs which fail to vigorously protect their intellectual property rights. Fakes and counterfeits can erode profits and undermine consumer confidence.

On Tuesday, December 8th, join Eiger Law’s Michael Werner and John Eastwood for the China IPR SME Helpdesk webinar, “Fighting Fakes: Protecting Trade Marks Online in China.” Their presentation will cover subjects such as the state of and dangers inherent to online trade mark infringement, methods for protecting IP and marketing safely, and tools to use for online IP monitoring, evidence gathering, and enforcement.


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2 December 2015 - Customs Registration of Trade Marks in China

China’s customs authority is unusual in that it not only examines goods being imported into the country, but also monitors exported goods for IPR infringement as well. Registration of IPRs with Chinese customs is a simple, painless process, and has recently been made free of charge.
Despite this, registrations of foreign trade marks and other IPRs is relatively low. In the Wine industry, only 57 producer and distributor trade marks have been registered, of which only 12 are from France, China’s single largest supplier of foreign wines.

In this webinar, Helpdesk expert Alessandra Chies discussed how European companies can register their intellectual property with Chinese customs authorities, the benefits of doing so, and some tips and tricks as to how best to exploit the tools provided and combat infringers.

» Download webinar PPT
» Download webinar recording

 

25 November 2015 - Dealing with trade mark hijacking and ‘bad faith’ registrations in China

Michael Jordan, New Balance, Tesla, Apple. What do all these entities have in common? Well apart from boasting astronomical yearly turnover and possessing in house, experienced legal counsel and huge budgets for IP protection, they have all made the same simple blunder when working in China. They didn’t register all of their trade marks early enough, and have ended up facing huge fines, or have had to buy back their trade marks as a result.

In this webinar, China IPR SME Helpdesk expert, Alessandra Chies, Partner at Ferrante IP discusses the potential pitfalls associated with China market entry and trade mark registration and how to avoid them.

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04 November 2015 - Strategies for Registering a Robust Domain Name

How do domain names work? How can I protect my company from cybersquatting? What are “.中国” and “.网站”, and how can they impact my company’s sales and success in China?

Join Gandi Asia’s Thomas Kuiper as he discusses these issues and more. Mr. Kuiper will provide a general background of domain names and the international systems which govern them before moving onto some common issues which EU SMEs encounter. Covering registrations, branding and brand name protection, and enforcement tactics, Kuiper will provide a comprehensive summary of this emerging IP protection area. His advice should form part of every growing company’s IP strategy.

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