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Manage your Intellectual Property in Mainland China, HongKong, Macao and Taiwan

Webinars

Helpdesk webinars feature a presentation and Q&A session with a CHINA intellectual property and business expert. Click below to listen to the recordings of our previous webinars and learn more our upcoming ones.

 

 

 

08 February Webinar – Protecting your IP in Hong Kong: What is Different from Mainland China?

The webinar provided European SMEs with practical advice on how to protect their IP  in Hong Kong. Our China IPR SME Helpdesk expert Mr. David Allison gave European SMEs an overview of the basic IP protection (trade mark, copyrights, patents, design patents) in Hong Kong, focusing on the differences between Hong Kong and Mainland China.  The IP expert  discussed differences in IP registration, protection and enforcement and give advice to the SMEs on how to build a robust IP protection strategy in Hong Kong. Mr. Allison used  numerous case studies involving European SMEs doing business in Hong Kong and experiencing and overcoming different IP issues in their business activities. 

 

25 January Webinar – Protecting your Brand Abroad: Understanding the IP Landscape of Latin America, China and South-East Asia

The webinar gave a comprehensive overview to the European SMEs on how they can best protect their brand in China's, South-East Asia's and Latin-America's markets. The experts provided practical information on how to register, protect and enforce trade mark rights in all three regions. SMEs also received some expert tips and watch-outs to bear in mind before, during and after entering the markets in those territories. During the Q&A session, the experts provided answers to various  SMEs' questions.

 

18 January Webinar – Europe vs. China: What are the main Differences in IP Protection?

The webinar provided European SMEs with practical advice on how to protect their IP  in China. Our China IPR SME Helpdesk expert Ms. Alessandra Chies gave European SMEs an overview of the main differences in IP protection between Europe and China focusing on the basic IP rights like copyrights, trade marks, trade secrets, patents and design patents. The IP expert discussed differences in IP registration, protection and enforcement and gave advice to the SMEs on how to build a robust IP protection strategy in China. Ms. Chies used numerous case studies to illustrate the importance of knowing the main differences in IP protection between Europe and China before entering the lucrative market of China. 

 

12 December Webinar – What you Need to Know about Licensing your IP in China and South-East Asia

The webinar provided practical IP advice for European SMEs wishing to do business in China and South-East Asia. Our IPR SME Helpdesk IP expert Mr. Patrice Vidon gave a general overview of licensing IP in China and South-East Asia, focusing particularly on drafting licensing agreements, the legal environment in China and Thailand and monitoring the use of your licensed  IP. Mr. Vidon  provided the SMEs with tips on how to design a robust IP licensing strategy and how to find information on local IP environment. The IPR expert also used several case-studies involving European SMEs to illustrate both challenges in licensing IP and best practice in China and South-East Asia.

 

30 November Webinar – Enforcement of IP Rights on Online Platforms and Social Media

The webinar provided the European SMEs with practical advice on how to enforce their IP rights on online platforms like Taobao or Alibaba and on social media.  Our China IPR SME Helpdesk IPR expert Mr. Michele Ferrante advised the European SMEs on how to build a robust IP strategy for selling their products on the ever popular online e-commerce platforms and on social media. The expert  focused on trade mark and copyright enforcement. Mr. Ferrante used numerous case studies to illustrate how the European SMEs can protect their IP on online platforms and social media in China.  

During the webinar following points were covered:  a comprehensive overview was given on trade mark and copyright enforcement on online platforms and social media; the expert explained how to remove counterfeits on major online selling platforms like Taobao and Alibaba; and gave IP tips and considerations for WeChat social media platform; as well as practical tips on how to create a robust online IP enforcement strategy in China; the expert also provided real-life examples of European SMEs experiencing and overcoming IP related issues on popular e-commerce sites in China.

 

17 November Webinar – Trade Mark Protection in China: the Madrid System or National Filing?

The webinar provided the European SMEs with practical advice on how to protect their trade mark in China.  Our China IPR SME Helpdesk IPR expert Ms. Rainy Liu gave the European SMEs an overview of trade mark registration in China, focusing on two options of trade mark registration - filing under the international Madrid System or filing under the National Chinese Trade Mark System.  The IP expert discussed the advantages and disadvantages of both registration systems. Ms. Liu used numerous case studies to illustrate how the European SMEs can protect their trade mark in China.  

During the webinar the following points were discussed: comprehensive overview on trade mark registration was given; followed by discussion on the advantages and disadvantages of using the international Madrid System; and a discussion on advantages and disadvantages of using the National Filing; real-life examples of trade mark protection in China were also given. 

 

 

26 October Webinar – IP Protection in China for the Sports Industry

The webinar provided the European SMEs with practical advice on how to protect their IP in China's sports industry.  Our China IPR SME Helpdesk IPR expert Mr. Charles Feng gave the European SMEs an overview of how to protect their brand and technology in China, focusing on trade mark, patent and design patent registration, protection and enforcement. Mr. Feng used numerous case studies to illustrate how the European SMEs can protect their IP in sports industry in China.  

During the webinar, the following points were addressed: a comprehensive overview on trade mark, patent and design patent registration and protection was given; practical tips on how to create the best IP enforcement  strategy for the sports sector in China were discussed; practical advice on how to deal with counterfeiting and other IP infringements was given; real-life examples of European SMEs experiencing and overcoming IP related issues in China's sports sector were presented.

» Download webinar PPT
Due to technical reasons, the webinar recording is not available. Our apologies.

 

20 October 2016 Webinar - IP Landscape in China and South-East Asia

The webinar provided practical IP advice for European SMEs wishing to do business in China and in South-East Asia. Our IPR SME Helpdesk IP expert Mr. Giovanni F. Casucci gave a general overview of basic IPR in China and South-East Asia, focusing on copyright, trade mark, patent and design patent registration and protection. The expert explained how to protect and enforce these IP rights in both regions and provided the SMEs with tips on how to design a roubust IP protection strategy. The IPR Expert used several case-studies involving European SMEs to illustrate IP challenges and best practice in China and South-East Asia.

 

28 September Webinar – IP Protection Strategies for the European SMEs in the Food and Beverages Sector in China and South-East Asia

This joint webinar was organized in cooperation between the China and South-East Asia IPR SME Helpdesks and the IP Key Action of the EU in China (www.ipkey.org). The aim of the webinar was to advise European SMEs on how they can best protect their IP in the Food and Beverages sector in China and South-East Asia. The IP experts Davide Follador and Valentina Salmoiraghi gave a short overview of the current state of the F&B market, along with pointing out opportunities for European SMEs, in China and South-East Asia with a focus on Thailand, Indonesia, Vietnam and Singapore.

The experts discussed the registration and protection of most important types of IP in F&B sector including trade marks, Geographical Indications, trade secrets and design patents for the packaging layout. European SMEs also received practical tips on how to deal with infringements and how to enforce their IP rights. Both experts used extensive case studies including European SMEs to illustrate the IP issues that companies could face in China and South-East Asia.

 During the webinar following points were discussed: a short overview of the current market status in China and South-East Asia (Thailand, Indonesia, Vietnam and Singapore) was given; information on how to register and protect your trade mark, Geographic Indications and package design was discussed; tips and practical advice on how to develop the best enforcement strategy to deal with the IP infringement was explained and case studies of European SMEs experiencing and overcoming IP issues in the F&B Sector in China and South-East Asia were presented. 

 

21 September Webinar – How to Protect your IP in Creative Industries in China and South-East Asia?

The webinar provided practical advice for European SMEs wishing to do business in creative industries  in China and South-East Asia. IPR expert Mr. Giovanni F. Casucci gave an overview of design, copyright and trade mark registration, protection and enforcement in China and South-East Asia. SMEs also received  some practical tips on how to protect their ideas and build a robust IP protection strategy in both regions. The expert  used extensive case studies involving European SMEs experiencing and overcoming IP challenges in creative industries in both regions.

During the webinar the expert focused on the following topics: giving an overview of design, copyright and trademark registration, protection and enforcement in China and South-East Asia; discussing how to protect your ideas; giving practical tips and watch-outs for designing a robust IP protection strategy in creative industries in both regions; and presenting some real-life situation examples of European SMEs experiencing and overcoming IP challenges in China and South-East Asia.