Helpdesk webinars feature a presentation and Q&A session with a CHINA intellectual property and business expert. Click below to listen to the recordings of our previous webinars and learn more our upcoming ones.
Webinars
23 October – Managing your IP in the Medical and Pharmaceutical Industry in China and South-East Asia
China and South-East Asia accommodate the world's fastest-growing medical and pharmaceutical industries. China as well as many South-East Asian countries like Thailand and Singapore are investing heavily into development of their health-care systems. Key drivers of the market expansion include the rising health care awareness and needs fueled by economic growth, large and aging populations and increasing total per capita health-care spending. As the European SMEs working in pharmaceutical medical will have many opportunities in China and South-East Asia, they also face many IP challenges as counterfeiting are still commonplace in China and South-East Asia. This webinar gave European SMEs an overview of IP protection tools in China and South-East Asia. The experts offered expert tips to draft a comprehensive IP strategy for the medical and pharmaceutical industry in both regions and provided real life case studies involving European SMEs experiencing and overcoming IP issues in medical and pharmaceutical sector.
18 October Webinar – Branding your Food and Beverage Products in China: What you need to know about IP protection
The food and beverage (F&B) sector is growing fast in China as consumers look for new and trustworthy brands, which presents huge opportunities for European SMEs. However, without officially registering Intellectual Property (IP) in China, your brand might get hijacked by counterfeiters. Thus, when branding your products in China, it is vital to have a comprehensive IP strategy in place.
This webinar gave SMEs an overview of IP protection in China and offered expert tips for developing a comprehensive IP protection strategy when branding their products in China’s lucrative market. Our IPR expert Ms. Rainy Liu gave a detailed overview to European SMEs about how to protect your brand in China's fast-growing business environment.
27 September – Getting Smart on IP: How to protect your IP in China and South-East Asia in the smart technologies sector
Smart technologies sector is developing rapidly in both China and South-East Asia, thus offering many promising opportunities for European SMES. IP however, is a critical consideration for European SMEs that come to China and South-East Asian, wishing to tap into the market potential for business growth, or the talent pool for technology development. When engaging in R&D in China or South-East Asia, new IP is being created, the rights to which need to be clearly defined from the outset to avoid disagreements later on. Similarly, when SMEs are bringing new technology to China and South-East Asia, it is definitely smart to consider all means to protect their valuable IP. This webinar gave European SMEs an overview of IP protection tools in China and South-East Asia. The expert provided real life case studies involving European SMEs experiencing and overcoming IP issues in the smart technologies sector.
*Due to technical reasons the full recording is not available.
18 September Webinar – IP Protection Strategies in China for European Startups
For small start-ups the prospect of where to even start with an IP strategy can oftentimes be a daunting task as other concerns like building a good team, structuring the company, attracting investment and developing the product tend to take up all the time and attention of the business owners. At the same time, a robust IP Strategy is crucial for business’ success when planning to enter the lucrative markets of china. Besides helping the start-ups to protect their innovations from competitors, IP assets can also be a significant pull-factor when attracting investors.
This webinar gave the startups an overview of IP protection in China and offered expert tips for developing a comprehensive IP protection strategy when entering China’s lucrative market. Our IPR expert Mr. Toby Mak focused on the main types of IP including patents, trade marks and copyrights. The webinar is especially tailored for the needs of the Start-ups.
23 August Webinar – IP Protection in China and South-East Asia for the Automotive Industry
The webinar will provided practical advice to SMEs on how to safely operate in the automotive industry in China and South-East Asia. The expert provided a comprehensive overview of different IP protection tools in China and South-East Asia and offer some tips on how to build a comprehensive IP strategy for both regions. Practical case studies were presented throughout the webinar.
* The utility model in Taiwan is valid for 10 years from the filing date instead of 6 as mentioned in the presentation.
26 July Webinar – Online IP Protection in China and South-East Asia
The webinar provided practical advice to European SMEs on how to safely operate their online business in China and South-East Asia. The expert provided an overview of online IP protection tools, like website take down procedures in China and South-East Asia and offered some tips on how to build a comprehensive IP strategy for both regions. Practical case studies, involving European SMEs were presented throughout the webinar.
18 July 2017 Webinar – IP Protection in China’s Retail Sector
This webinar provided the most recent developments and current trends concerning IPR protection in the retail sector. Our IP expert, Ms Alessandra Chies, offered useful advice and important take-away messages for EU SMEs operating in this sector in China, especially focusing on general information on trademark protection in China, addressing some specific issues for “retail services”, highlighting the online sale as the new generation of retail, and complementing with comprehensive and informative case studies. This webinar was primarily focused on bringing some IP issues to the attention of relevant EU SMEs representatives, and highlight best practices, useful measures and important tips to keep in mind when operating in the Chinese market.
12 April 2017 Webinar - IP Considerations in China and South-East Asia for Service Sector
The webinar provides practical IP advice for European SMEs engaged in the service sector in China and South-East Asia. Our IPR SME Helpdesk experts Mr. Somboon Earterasarun and Ms. Sai Chen will give the SMEs a comprehensive overview of basic IP protection for the services sector in China and South-East Asia (Thailand, Vietnam, Indonesia and Malaysia in particular). SMEs will also receive some tips on how to draft best strategies for IP protection especially tailored for the services sector in both China and South-East Asia. The IPR Experts will also use several case-studies involving European SMEs to illustrate both challenges in IP protection and best practice in both China and South-East Asia.
11 May 2017 Webinar - Understanding Counterfeits Online and Chinese IP Protection
This webinar will cover common problems associated with China and e-commerce that businesses regularly face. The Webinar aims to cover issues such as counterfeiting, trademark squatting, unauthorized distributors and the sale of IP infringing products online. Red Points and China IPR SME Helpdesk experts will then explain best practices that any business can implement as preventative measures against all the issues covered. This Webinar will give a detailed overview to European SMEs about how to deal with counterfeits on major Chinese E-commerce platforms, focusing on 1) Trade mark squatting, coverning blackmailing, customs issues and legal action; 2) Partner Risks, covering distributors, manufacturers and supply chain; 3) Counterfeits, covering online sale and distribution and offline sources; and 4) Best practices to protect your brand.
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30 June 2017 Webinar – EU best practices: IP and business strategies in China’s Green Technologies sectors
This webinar provided practical advice for European SMEs on how to protect their IP in China in the Green Technologies sector. Our China IPR SME Helpdesk expert Dr. Bertram Huber delivered a webinar session entitled "EU best practices: IP and business strategies in China’s Green Technologies sectors ", which was primarily focused on bringing some IP issues to the attention of relevant EU SMEs representatives, and highlight best practices, useful measures and important tips to keep in mind when operating in the Chinese market.