Helpdesk webinars feature a presentation and Q&A session with a CHINA intellectual property and business expert. Click below to listen to the recordings of our previous webinars and learn more our upcoming ones.
Webinars
IPR Protection in China for the mobility and connectivity industry
In collaboration with the EU Cluster MobiGoIn-Action and Torino Wireless the China IP Expert Philippe Girard-Foley provided a presentation on the key essential of IP in China. With the EU cluster attending a trade fair in China later this year, specific focus was on practical do’s and don’ts for attending trade fairs and the importance of contracts.
IPR Protection in China and South-east Asia: implications for the fashion, design and textile industries
Both the Chinese and South-East Asia markets provide ample opportunities for EU companies in these sectors. However a good grasp of how to protect your IP assets will be imperative to succeed. The China and South-east Asia IPR SME Helpdesk joined forces to organize this webinar together with our long term expert Mr. Elio de Tullio.
08 April 2019 – Protection of IPR in China in the field of intelligent equipment and digital economy (Ianguage: Italian)
The Italy – China National Program for Research and Innovation is a program coordinated by Citta della Scienza and promoted by the Italian Ministry of Education, Universities and Research Centers in collaboration with the Italian Ministry of Foreign Affairs, the National Research Council, Confindustria and the Italian Entrepreneurship Association. In the framework of this program, a mission to South – East China (Shenzhen, Zhuhai, Xiamen, Shaoming) has been organized for Italian startups in the field of intelligent equipment and digital economy.
In line with this mission, the China IPR SME Helpdesk collaborated with Casa China Citta della Scienza to organize a 1 hour webinar.
01 February 2019 Webinar - Doing business with China and the importance of trade secrets
Protecting your Intellectual Property is instrumental in establishing your business in a new market. Whereas copyrights, patents and trademarks are usually well known, the protection of trade secrets is very often neglected, even though trade secrets are a valuable and useful way to protect a company's competitive advantage on the Chinese market. Effective trade secrets protection will require companies to prove that they took reasonable steps to keep their crown jewels secret. Failing to do so simply deprives a company of its ability to enforce its trade secrets rights. Implementing a trade secrets protection action plan is, therefore, a must for any innovative business active in China.
The China IPR SME Helpdesk in collaboration with AWEX; Kaunas Chamber of Commerce Industry and Crafts; Istanbul Chamber of Commerce and Republican Confederation of Entrepreneurship organized a one-hour webinar presentation entitled 'Doing business in China and the importance of trade secrets.
18 May 2018 Webinar – Technology Transfer to China and South-East Asia: How to Protect your IP
Technology-intensive industries in China and in South-East Asia continue to experience rapid growth led by constant innovation. There are clear opportunities for European businesses to profit from these booming markets, but precautionary steps must be taken to meet the challenges that China and South-East Asia pose. The webinar provided practical advice to SMEs on how to safely operate in China and South-East Asia. The expert provided an overview of online IP protection tools in China and South-East Asia and offer some tips on how to build a comprehensive IP strategy for both regions. Practical case studies have been presented throughout the webinar.
Protection of Intellectual Property Rights in China: implications for the agri-food sector
In collaboration with the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) and the China IPR SME Helpdesk, our new webinar aimed to give a detailed overview to European SMEs on how they can best protect their intellectual property in the Chinese food and beverage industry. The expert provided practical information regarding the IP landscape in China. SMEs also received expert tips and watch – outs to bear in mind before, during and after entering the Chinese market. During the Q&A session, the expert provided answers to SMEs questions.
21 March 2018 Webinar - IP Considerations in China and South-East Asia for the ICT Industry
The ICT industry in China and in South-East Asia continues to experience rapid growth led by innovation. There are clear opportunities for European businesses to profit from these booming markets, but precautionary steps must be taken to meet the challenges that China and South-East Asia pose. When it comes to IP protection, European SMEs that invest in the local ICT industry should be aware of the IP risks that they run when operating in China and South-East Asia, and the main tools at their disposal to protect against those risks. This webinar provided EU SMEs with practical advice on how to safely operate in the ICT industry in China and South-East Asia. The expert provided an overview of online IP protection tools in China and South-East Asia and offer some tips on how to build a comprehensive IP strategy for both regions. Practical case studies will be presented throughout the webinar.
07 March Webinar – Protecting your creative works abroad: Landscape of Latin America, China and South-East Asia
The webinar gave an overview to the European SMEs on how they can best protect their creative works in China's, South-East Asia's and Latin-America's markets. The experts provided practical information on how to register, protect and enforce copyrights in all three regions. SMEs also received expert tips and watch-outs to bear in mind before, during and after entering the markets in those territories. During the Q&A session, the experts provided answers to various SMEs' questions.
28 November 2017 – Protecting your IP in Taiwan
This Webinar provides a detailed overview of Taiwan’s current IP landscape and informs European SMEs about the best practices regarding the protection of IPR. It touches upon the basic ways in which EU SMEs can best protect their IP in Taiwan and how it differs from Mainland China. Additionally, legal measures have been put forward by our experts in case SMEs are faced with issues such as infringements.
23 November Webinar – Trade marks: Application of Honesty and Trust Principle – a new strategy to combat pre-emptive trade mark registration in China
Branding is one of the most important parts of SMEs’ business, as brands help consumers distinguish SMEs’ products from competitors' products and build brand loyalty. In China SMEs can protect their brand with trade marks. This webinar provided SMEs a practical and detailed overview of trade mark protection in China focusing on the new developments in Chinese Trade Mark Law. The expert discussed how to combat preemptive trade mark registrations in China and how to deal with bad faith trade mark registrations. This webinar gave SMEs an overview of IP protection in China and offered expert tips for developing a comprehensive IP protection strategy in China's market.