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Manage your Intellectual Property in Mainland China, HongKong, Macao and Taiwan


Helpdesk webinars feature a presentation and Q&A session with a CHINA intellectual property and business expert. Click below to listen to the recordings of our previous webinars and learn more our upcoming ones.




How To Protect Your Trade Mark in China, South-East Asia and Latin America through the Madrid System?

The Madrid System is a convenient and cost-effective solution for registering and managing trade marks worldwide. The system allows brand owners to protect their trade marks in up to 122 countries by filing one application, using one language (English, French or Spanish) and paying one set of fees. This webinar looks into Trade Mark registration through the Madrid system and features our expert speakers of the China, SEA and Latin America Helpdesk. Download the recording and equip yourself with tips and recommendations on how to manage your trade mark portfolio abroad.

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IPR in China and South-East Asia for the Software Industry

In the golden era of IoT (Internet of Things), businesses in all sectors are increasingly reliant on software to provide competitive services and innovative products. A growing population and massive investments in technological development make China and South-East Asia two of the leading markets for tech products, providing considerable opportunities for European companies in the IT sector. As innovation plays a central role for these companies, Intellectual Property is a key asset for the industry and a fully-fledged IP strategy becomes essential to fully benefit from the economic potential of these markets. This webinar provides EU companies in the software industry with up-to-date information and practical advice on the strategy to deploy in these markets.

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IPR Protection in China in the Smart Cities and Communities Sector (in Italian)

In cooperation with 'Torino Wireless' and the 'Cluster Tecnologico Nazionale per le Smart Communities', the webinar addresses the protection of Intellectual Property (IP) in China with a specific focus on the Tech and Smart Communities sector. The session - delivered by the IP expert Elio De Tullio - provides an overview of the IP regime in China and offers practical information on how to protect IP for tech companies. In addition, PRC Multimedia and SPICI srl joined the panel to share their experiences in China and provide valuable insights for companies interested in this market.  

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How can EU SMEs take advantage of the Patent Cooperation Treaty (PCT) in China, South-east Asia and Latin America?

In collaboration with the South-east Asia and Latin America IPR SME Helpdesk IP Experts Elio de Tullio and Eli Salis provided a presentation on the possible advantages and disadvantages of using the PCT. The webinar contains practical tips, key take-aways and a number of case studies that will prove very useful for SMEs that are active in third markets and are considering registering their patents in these markets.

08 April 2019 – Protection of IPR in China in the field of intelligent equipment and digital economy (Ianguage: Italian)

The Italy – China National Program for Research and Innovation is a program coordinated by Citta della Scienza and promoted by the Italian Ministry of Education, Universities and Research Centers in collaboration with the Italian Ministry of Foreign Affairs, the National Research Council, Confindustria and the Italian Entrepreneurship Association. In the framework of this program, a mission to South – East China (Shenzhen, Zhuhai, Xiamen, Shaoming) has been organized for Italian startups in the field of intelligent equipment and digital economy.

In line with this mission, the China IPR SME Helpdesk collaborated with Casa China Citta della Scienza to organize a 1 hour webinar.

01 February 2019 Webinar - Doing business with China and the importance of trade secrets

Protecting your Intellectual Property is instrumental in establishing your business in a new market. Whereas copyrights, patents and trademarks are usually well known, the protection of trade secrets is very often neglected, even though trade secrets are a valuable and useful way to protect a company's competitive advantage on the Chinese market. Effective trade secrets protection will require companies to prove that they took reasonable steps to keep their crown jewels secret. Failing to do so simply deprives a company of its ability to enforce its trade secrets rights. Implementing a trade secrets protection action plan is, therefore, a must for any innovative business active in China.
The China IPR SME Helpdesk in collaboration with AWEX; Kaunas Chamber of Commerce Industry and Crafts; Istanbul Chamber of Commerce and Republican Confederation of Entrepreneurship organized a one-hour webinar presentation entitled 'Doing business in China and the importance of trade secrets.

18 May 2018 Webinar – Technology Transfer to China and South-East Asia: How to Protect your IP

Technology-intensive industries in China and in South-East Asia continue to experience rapid growth led by constant innovation. There are clear opportunities for European businesses to profit from these booming markets, but precautionary steps must be taken to meet the challenges that China and South-East Asia pose. The webinar provided practical advice to SMEs on how to safely operate in China and South-East Asia. The expert provided an overview of online IP protection tools in China and South-East Asia and offer some tips on how to build a comprehensive IP strategy for both regions. Practical case studies have been presented throughout the webinar.

Protection of Intellectual Property Rights in China: implications for the agri-food sector

In collaboration with the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA) and the China IPR SME Helpdesk, our new webinar aimed to give a detailed overview to European SMEs on how they can best protect their intellectual property in the Chinese food and beverage industry. The expert provided practical information regarding the IP landscape in China. SMEs also received expert tips and watch – outs to bear in mind before, during and after entering the Chinese market. During the Q&A session, the expert provided answers to SMEs questions.