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Webinar | Green & Circular Economy in China


Green & Circular Economy in China


Event Details:

Event Type: 

Date:          15th of December 2020

Time:          15:30 – 18:30 (Beijing time)

Venue         Zoom Webinar Platform

Language:   English


Event Description:

The EU SME Centre, the Republic of Slovenia Embassy Beijing and the Danish Chamber of Commerce in China are pleased to invite you to participate in an online workshop on green and circular economy in China.

The workshop will provide an overview of the green and circular economy sector in China, its priorities for the 14th Five-year Plan period, the main challenges that European companies face in the sector, both from a business perspective and from an IPR perspective, with speakers from the China IPR SME Helpdesk. Several case studies will also be presented, illustrating insights and recommendations from practical experience in doing business in China in the field of green and circular economy.



15:30 – 15:40   Opening remarks

15:40 – 16:00   European Green Deal, and opportunities for international  cooperation

16:00 – 16:30   China’s priorities for 14th FYP, and potentials and outlook of  China-Europe cooperation on green / circular economy

16:30 – 16:50   Main business issues faced in China by European green/circular economy SMEs

16:50 – 17:15   Main IPR issues for European SMEs in the green / circular  economy sector + case studies

17:15 – 18:15  Case studies from Slovenia, Denmark, Finland, and China –  experience sharing in green / circular economy

18:15 – 18:30   Discussion



Please register at EUSME Centre website HERE



Mr. Matias Zubimendi is the IP Business Advisor at China IPR SME Helpdesk, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. He also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies. Mr. Zubimendi was speaker at various conferences and lectures on Commercial Law and Procedural law.


About the China IPR Helpdesk:

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and include training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our experts by phone, Email or through the website.


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Tuesday, 15 December, 2020 - 15:30 to 18:30