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Tapping into China's Fast-Growing E-commerce Ecosystem


Tapping into China's Fast-Growing E-commerce Ecosystem


Event Details:

Event Type: Meeting

Date:          14th of December 2020

Time:          16:00 – 18:00 (Beijing time)

Venue         Zoom Webinar Platform and The European Chamber Beijing and Shanghai Office

Language:   English


Event Description:

In the midst of a pandemic that has throttled China’s economy, internet shopping has thrived. The clearest example of this is the final Gross Merchandise Volume (GMV) for the 11.11.2020 Online Shopping Event, which has been $74.1 billion. Projections show that this trend will continue in the mid-term, with the market size of China’s e-commerce live streaming expected to grow annually by 43% in the next 4 years.

How can European SMEs penetrate China’s massive e-commerce market? What are the main challenges in terms of IPR for companies looking to enter this market? How can brands advertise through new marketing tools such as live streaming? How can SMEs make informed choices on which major Chinese e-commerce platform best suits their needs? The EU SME Centre and the European Chamber are pleased to invite you to our next Working Group Meeting, where Mr. Matias Zubimendi from China IPR SME Helpdesk, Ms. Daphne Tuijn from Chaoly and WebshopinChina, and Ms. Grace Yu from Daxue Consulting will explore different aspects of operating in the Chinese E-commerce ecosystem by looking into IP considerations, marketing tools and e-commerce platforms. 

The meeting will take place offline at the European Chamber Beijing and Shanghai offices on the 14th December from 16:30-18:00. Online access will be offered to members not able to attend in person.



16:00 – 16:30   Registration and networking (offline)

16:30 – 16:40   Opening remarks 

16:40 – 17:30   Panel discussion 

17:30 – 18:00   Q&A Session



Please register at European Union Chamber of Commerce website HERE



Mr. Matias Zubimendi is the IP Business Advisor at China IPR SME Helpdesk, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. He also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies. Mr. Zubimendi was speaker at various conferences and lectures on Commercial Law and Procedural law.


Ms. Daphne Tuijn, Co-Founder & CEO at Chaoly and WebshopinChina. Ms. Daphne Tuijn is a China e-commerce and tech specialist with a strong desire to formulate successful strategies for companies to grow in China's e-commerce space. Daphne loves numbers and she’s passionate to help companies use data analytics in the right way. Having both built an eCommerce company as well as a tech company in China, Daphne is specialised in using marketing tools and livestreaming in China’s digital space, and knows what it takes to succeed in this fast-paced economy.


Ms. Grace Yu, Project manager at Daxue Consulting. After graduating from London School of Economics, Ms. Grace Yu joined Daxue Consulting - a market research and management consulting firm with a dedicated focus on the Chinese market. She is currently working as a project manager and her experience covers e-commerce, F&B, tech, fashion & beauty, healthcare, personal care and others. She keeps frontline observation on Chinese EC platform dynamics in terms of both consumer side (e.g. consumer trends and behavior) and business side (e.g. platform policy, Tmall Partner, EC IPs, MarTechs).


About the China IPR Helpdesk:

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and include training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our experts by phone, Email or through the website.


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Monday, 14 December, 2020 - 16:00 to 18:00