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Manage your Intellectual Property in Mainland China, HongKong, Macao and Taiwan

SME Forum: Rising to the China Challenge with Smarter Growth


Event type:



30 August 2016 




Regal International East Asia Hotel, 516 Hengshan Road, 2nd Floor, Shanghai

富豪环球东亚酒店, 衡山路516号, 近吴兴路


Free of charge for Small and Medium Sized Enterprises and EU-based SME intermediaries (as specified in Eligibility section) | EU Chamber members: 300RMB | Non-members: 800RMB




Aimed at Small and Medium-sized enterprises (Less than 250 employees) or SME intermediary associations from the European Union. Others are welcome to join but must pay as specified above.


To register, click here


Event details

How will the Chinese business environment evolve over the coming five years and what will this mean for your business?

European SMEs in China remain confident with long-term growth prospects in the face of China’s economic transition. Still, as labour costs continue to rise unabated and markets become ever more saturated, they are beginning to see their profit margins shrinking.

Especially on the B2B side, many businesses will be impacted by the Chinese economic downturn in the short-term. Consumer-focused SMEs on the other hand, can be excited by the prospect of Chinese domestic consumption growing to make up a larger share of the economy. B2B-oriented SMEs in turn, can look forward to playing an important role as China seeks to upgrades its industrial processes and take its innovation to the next level.  

Join us at the 2016 SME Conference to learn about the challenges for European SMEs, and discuss approaches to navigating said landscape with likeminded SME executives, entrepreneurs and experts.  



 14.00 - 14.30


 Welcome remarks by Mr. Gabor Holch, previous Chair of the SME  Forum, European Chamber

 14.40 -15.00

  "Understanding the Current SME Landscape and Opportunities"      by Mr. Christian Heinis, Principal and Head of Europe international    liaison in China, Roland Berger Strategy Consultants

 15.00 - 15.20

 "Getting Access to Financing: The Good, The Bad and The Ugly"  by Mr. Stefan Buchholz, Senior Relationship Manager, Commerzbank

 15.20 - 15.40

 "Tapping into China's Booming E-Commerce Market" by Ms. Karen  Wang, Business Development Manager, Vistra China

 15.40 -16.20

 Panel Discussion and Q&A Session

  • MODERATOR: Mr. Gabor Holch, Previous Chair of the SME Forum, European Chamber
  • Mr. Christian Heinis, Principal and Head of Europe international liaison in China, Roland Berger Strategy Consultants
  • Mr. Stefan Buchholz, Senior Relationship Manager, Commerzbank
  • Ms. Karen Wang, Business Development Manager, Vistra China

 16.20 - 16.40

 Coffee break

 16.40 - 17.00

 "Managing legal risks in the workplace" by Dr. Iris Duchetsmann, Managing Director, DD Law.HR.Compliance

 17.00 - 17.20

 "The Secret to Keeping Secrets: Intellectual Property Rights" by Mr. Reinout van Malenstein, IP Expert, China IPR SME Helpdesk

 17.20 - 17.40

   "Employee Fraud Detection and Prevention" by Ms. Marta Snaidero, Senior Associate,GWA (Greatway Advisory)

 17.40 - 18.20

 Panel Discussion and Q&A Session
  • MODERATOR: Mr. Gabor Holch, Previous Chair of the SME Forum, European Chamber
  • Dr. Iris Duchetsmann, Managing Director, DD Law.HR.Compliance
  • Mr. Reinout van Malenstein, IP Expert, China IPR SME Helpdesk
  • Ms. Marta Snaidero, Senior Associate, GWA (Greatway Advisory)

 18.20 - 18.30

Closing Remarks


About the China IPR SME Helpdesk

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our experts by phone, Email or though the website.


Be the first to hear about upcoming China IPR SME Helpdesk webinars and events by following us on:

Tuesday, 30 August, 2016 - 14:00 to 18:30