IPR Hub |Contact Us | Useful Links | Glossary | Privacy Notice    

Manage your Intellectual Property in Mainland China, HongKong, Macao and Taiwan

Protecting your Brand Abroad: Understanding the IP Landscape of Latin America, China and South-East Asia

Event Details:  

Event type:



25 January 2017


10:00 – 11:00  (CET)


Your own computer


No charge




Small and Medium-sized enterprises (Less than 250 employees) or SME intermediary associations from the European Union only

Event Description:

The webinar aims to give an overview to the European SMEs on how they can best protect their brand in China's, South-East Asia's and Latin-America's markets. The experts will provide practical information on how to register, protect and enforce trade mark rights in all three regions. SMEs will also receive expert tips and watch-outs to bear in mind before, during and after entering the markets in those territories. During the Q&A session, the experts will provide answers to SMEs' questions. 

During the webinar you can expect:

  • Information about trade mark registration in China, South-East Asia and Latin America

  • Detailed overview of the rights that are granted with trade mark registration

  • How to benefit from international trade mark registering systems like the Madrid System

  • Expert tips and watch-outs on how to enforce trade mark rights in Latin America, China and South-East Asia.

 Join the China and South-East Asia IPR SME Helpdesk expert Mr. Elio de Tullio and Latin America IPR SME Helpdesk expert Mr. Eli Salis  on Wednesday, 25 January 2017 for a webinar:

“Protecting your Brand Abroad: Understanding the IP Landscape of Latin America, China and South-East Asia”

This is a free of charge 45-minute web-based presentation, followed by a 15-minute Q&A session on Wednesday, 25 January 2017 at 10:00 (CET). Get valuable insights from our experts, and ask questions live throughout the webinar!

Agenda (CET):


Welcome and introduction by the IPR SME Helpdesk team


Panel discussion with IPR experts Mr. Elio de Tullio and Mr. Eli Salis


Q&A session


Register for this webinar here.

Expert bios:

China and South-East Asia IPR SME Helpdesk expert Mr. Elio de Tullio

Elio De Tullio is an Italian lawyer admitted at the bar of Bari and trade mark attorney. After 10 years of experience in IP matters, he founded in 2005 the law firm De Tullio & Partners, with offices in Rome and Bari and a liaison office in New York. Managing Partner of De Tullio & Partners, he acts as a trade mark attorney in the strategic assessment of IP protection and in prosecution and opposition processes at domestic and international level.

He is also a litigation lawyer before the Italian Courts specialized in Intellectual Property. He specializes on trademark, design and patent issues, from a strategy, business intelligence, competition, filing and prosecution perspective. He has written some articles on Italian and European law on intellectual property rights which have been translated into Chinese and South-East Asia languages.

Latin America IPR SME Helpdesk expert Mr. Eli Salis

Mr. Eli Salis is a Partner attorney at Disain IP (Alicante, Spain) and focuses on Intellectual Property, in particular, with the protection, prosecution and enforcement regarding trademarks, patents, designs and copyrights. He has s graduated from the National University of Litoral, Santa Fe (Argentina) and has a Master Degree on IP from the University of Alicante. He represents international and medium sized companies in proceedings before National Offices of Patents and Trademarks. He also has extensive experience in managing and coordinating the prosecution and enforcement of IP matters across the Europe and Latin America regions.

Eli is an author of several publications on IP matters and lectures at different Universities in Europe and Latin America. He also provides consulting services to the World Intellectual Property Organisation (WIPO).

About webinars:

A webinar is a virtual web-based seminar which you can join from the comfort and convenience of your own office or home. Attending webinars can save you time and money, while still delivering key information and allowing for speaker-attendee interaction.

Please see our short 2-page Quick Start guide here for more information on Helpdesk Webinars, how they can help your business, and the simple registration process.

About the China IPR Helpdesk:

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our experts by phone, Email or though the website.

Be the first to hear about upcoming China IPR SME Helpdesk webinars and events by following us on:

Wednesday, 25 January, 2017 - 10:00 to 11:00