Event Type: Webinar
Date: 22 January, 16:00 - 17:30 (CET)
This webinar is jointly organised by the China IPR SME helpdesk in partnership with the Polish Research Centre for Law and Economy of China. The training is for Polish SMEs, start-ups, and researchers that are already active in the Chinese markets, or that have an interest in doing so in the future.
IP constitutes an important business asset for SMEs as it provides with comparative advantage over competitors and protects a company's innovations. A comprehensive IP Strategy is crucial for your business success when planning to enter the Chinese market, as neglecting IP could even result in the end of your business endeavor.
Michał Kłaczyński, expert at the China IPR Helpdesk, will cover the following topics:
- an overview of protection of different types of Intellectual Property Rights in China (trademarks, copyrights, patents, trade secrets)
- tips for developing a comprehensive IP strategy for doing business in China
- tips on how to prevent IPR infringements
- best practice when attending trade fairs
Attendees will also be able to raise any questions during a final Q&A session.
The webinar will be held in Polish.
Registration is free of charge and available at this link.
About the China IPR Helpdesk:
The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and include training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our experts by phone, Email or through the website.
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