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Manage your Intellectual Property in Mainland China, HongKong, Macao and Taiwan

Practical IP Protection Strategies in China


Practical IP Protection Strategies in China


Event Details:

Event Type: Webinar

Date:          24th of February 2021

Time:          15:00 – 16:30 (Beijing Time)

Venue         Zoom Webinar Platform

Language:   English


Event Description:

Intellectual Property (IP) constitutes an important business asset for SMEs as it provides you with comparative advantage over competitors and protects your innovations from copycats, paving the way for successful business undertakings in China. It is important to have fundamental knowledge about IP and a solid understanding of how to exploit it as your business asset to not make mistakes that could potentially end your business endeavor in China’s market.

Polish Investment and Trade Agency and China IPR SME Helpdesk jointly organise the webinar titled “Practical IP protection strategies in China” to explain how to design a comprehensive IP strategy in China.

During this webinar, Mr. Matias Zubimendi, the IP Business Advisor at China IPR SME Helpdesk will provide an overview of IP protection in China and offer expert tips on how to design a comprehensive IP strategy for China’s market. The following topics will be discussed in detail:

  • Why is it important to protect your IP?
  • Overview of the main types of IP (trade marks, patents, copyrights, trade secrets)
  • New developments in China’s IP system and the new Patent Law
  • Costs of IP protection
  • What to do in case of an infringement and how to get your IP back?

During this presentation, Mr. Zubimendi will provide practical case studies and answer your questions.



15:00 – 15:05    Opening remarks and introduction of how PAIH helps Polish entrepreneurs by Ms. Barbata Bujny 

15:05 – 15:15    First steps to export to China by Mr. Andrzej Juchniewicz 

15:15 – 15:25    Trade Fairs in China and IPR Ms. Malgorzata Zawisza 

15:25 – 16:00    Presentation on Introduction Practical IP Protection Strategies in China by Mr. Matias Zubimendi

16:00 – 16:05    Q&A Session



Please register via the Polish Investment & Trade Agency website HERE



Mr. Matias Zubimendi is the IP Business Advisor at China IPR SME Helpdesk, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. He also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies. Mr. Zubimendi was speaker at various conferences and lectures on Commercial Law and Procedural law.    


About the China IP Helpdesk:

The China IP SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and include training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our experts by phone, Email or through the website.


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Wednesday, 24 February, 2021 - 16:00 to 17:00