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Manage your Intellectual Property in Mainland China, HongKong, Macao and Taiwan

IPR protection in China and South – East Asia: implications for the fashion, design and textile industries



To register for this event, please click here.

Event details

Event type: Webinar

Date: 09th of May 2019

Time: 10:00 – 11:00 CET

Location: Your own computer

Admission: No charge

Language: English

Eligibility: Small and Medium – sized enterprises (less than 250 employees) or SME intermediary associations from the COSME countries only

Event description

Although the fashion, design and textile industries were initially developed in Europe and the United – States, these days it is an international and highly globalized sector, with garments often designed in one country, manufactured in another and then sold worldwide. Against this backdrop, emerging Asian countries are playing a key role in the production chain and as potential consumer markets. China and South – East Asia markets present both opportunities as manufacturing hubs and as maturing consumer markets but also some risks, as potential source of counterfeit merchandise. Thus, there are numerous opportunities for European businesses to benefit from these thriving markets. However, preventive steps must be taken to meet the intellectual property challenges that might occur when operating in these countries.

The China IPR SME Helpdesk is organizing a one – hour webinar presentation entitled ‘IPR protection in China and South – East Asia: implications for the fashion, design and textile industries.’ During the webinar you can expect:

  • Expert tips on how to build a comprehensive IP strategy for China and ASEAN countries
  • What should SMEs do in case of counterfeit merchandise
  • Case studies involving EU SMEs
  • Key takeaways

This is a free of charge 45 minutes web – based presentation, followed by a 15 minutes Q&A session on Thursday, the 09th of May 2019 at 10:00 CET. Get valuable insights from our experts, and ask questions live throughout the webinar!


10:00 – 10:05     Welcome and introduction by the China and South – East Asia IPR SME Helpdesk team

10:05 – 10:45     Presentation by the China IPR SME Helpdesk’s expert, Mr Elio de Tulio

10:45 – 11:00     Q&A session

Expert bio

Elio de Tullio

Elio De Tullio is an Italian lawyer admitted at the bar of Bari and trade mark attorney. After 10 years of experience in IP matters, he founded in 2005 the law firm De Tullio & Partners, with offices in Rome and Bari and a liaison office in New York. Managing Partner of De Tullio & Partners, he acts as trade mark attorney in the strategic assessment of IP protection and in prosecution and opposition processes at domestic and international level. He is also a litigation lawyer before the Italian Courts specialized in Intellectual Property. He specializes on trademark, design and patent issues, from a strategy, business intelligence, competition, filing and prosecution perspective. He has written some articles on Italian and European law on intellectual property rights which have been translated into Chinese and South-East Asia languages.

About webinars

A webinar is a virtual web-based seminar which you can join from the comfort and convenience of your own office or home. Attending webinars can save you time and money, while still delivering key information and allowing for speaker-attendee interaction.

Please see our short 2-page Quick Start guide here for more information on Helpdesk Webinars, how they can help your business, and the simple registration process.

About the China IPR Helpdesk

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our experts by phone, Email or though the website.

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Thursday, 9 May, 2019 - 10:00 to 11:00