IP Strategy for European SMEs at Trade Fairs in China

Manage your Intellectual Property in Mainland China, HongKong, Macao and Taiwan

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IP Strategy for European SMEs at Trade Fairs in China updated in 2015
Trade fairs represent an opportunity to promote your products in China but also expose your IP to potential infringers. This handbook provides a step-by-step guide to intellectual property strategy and protection before, during and after a trade fair or an exhibition in China.