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IP Protection in Med Tech - 2 sessions


IP Protection in Med Tech

Session 2 - Business Protection in Med Tech Industry


Event Details:

Event Type: Webinar

Date:          25th of November 2020

Time:          15:00 – 16:05 (Beijing time)

Venue         Zoom Webinar Platform

Language:   English


Event Description:

Accelerated by the Covid-19 pandemic, the digitalization of China’s healthcare sector is offering an increasing number of opportunities for the SMEs engaged in Med Tech. As this sector is considered a priority sector for the Chinese Government, EU SMEs with innovative solutions can expect to find a booming market. As Med Tech sector is driven by new technologies and innovation, IPR protection is the crucial part of market success

As SMEs invest substantial resources in the development of new technologies, technical solutions and new designs, losing their inventions to competitors is too costly, thus it is important to properly plan a comprehensive IP strategy including all aspects of IP related to Med Tech.

Finnish Business Council and China IPR SME Helpdesk jointly organize a webinar series consisting of 2 sessions on IP Protection in Med Tech Industry in China.

The 1st webinar on 11 November, it was about Technical IP Protection in Med Tech Industry. China IPR SME Helpdesk IP Business Advisor Mr. Matias Zubimendi provided an overview IP protection relating to product development, focusing on patents, trade secrets and software solutions for new technologies etc.

During the 2nd webinar titled Business IP Protection in Med Tech Industry, taking place on 25 November, Mr. Zubimendi will discuss the economic exploitation of IP in Med Tech industry, focusing on the main IP-contracts such as licensing agreements. This webinar section will also cover the IP protection of APPs and databases. Mr. Zubimendi will also cover design protection and exploitation as well as stress the importance branding and trade mark protection.

Both webinars conclude in a Q&A session, where SMEs are given the opportunity to raise questions and further discuss with the speaker.


15:00 – 15:05     Opening remarks from Finnish Business Council

15:05 – 15:10     Introduction of China IPR SME Helpdesk services by Ms. Jennifer Cao 

15:10 – 15:50     Presentation on Business IP protection in Med Tech Industry Mr. Matias Zubimendi 

15:50 – 16:05     Q&A Session and closing remarks



Please register via Finnish Business Council website HERE



Mr. Matias Zubimendi is the IP Business Advisor at China IPR SME Helpdesk, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. He also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies. Mr. Zubimendi was speaker at various conferences and lectures on Commercial Law and Procedural law.    


About the China IPR Helpdesk:

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and include training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our experts by phone, Email or through the website.


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Wednesday, 25 November, 2020 - 15:00 to 16:00