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IP Protection in Digital Economy


IP Protection in Digital Economy


Event Details:

Event Type: Webinar

Date:          11th of March 2021

Time:          15:00 – 16:00 (Beijing Time)

Venue         Zoom Webinar Platform

Language:   English


Event Description:

Recent years have seen the increasing digital transformation of businesses resulting in the success of e-commerce platforms as new market places, fast-paced growth in the AI-related industries and big-data analysis as well as digitalisation of production, distribution and delivery processes. Intellectual property (IP) is a crucial element of digital economy as it drives innovation and provides SMEs with comparative advantage over competitors and increases trust in SMEs’ products or services. While digital economy gives rise to new IP risks such online infringements and misappropriation of valuable information via hacking, it also provides new solutions for IP protection such as the use of blockchain technologies and sophisticated notice and take-down systems on e-commerce platforms. In terms of IP enforcement, internet courts have really been speeding up the enforcement procedures. To be successful in digital economy, SMEs should focus on protecting their IP by adopting a comprehensive IP strategy taking into account the needs of digital economy

German Chamber of Commerce South & Southwest China Chapter and China IP SME Helpdesk jointly organize a webinar on “IP Protection in Digital Economy”

During this webinar, Mr. Matias Zubimendi, IP Business Advisor at China IP SME Helpdesk will focus on IP protection and enforcement on e-commerce platforms, the protection of AI-intensive technologies, protection of databases and the use of blockchain technologies. He will also explain how the newly-established internet courts work and how SMEs can bring their case to these courts.

The webinar concludes in a Q&A session where attendees can raise their questions and interact with the speaker.



15:00 – 15:05     Opening remarks

15:05 – 15:10     Introduction to the service of the China IPR SME Helpdesk by Ms. Jennifer Cao

15:10 – 15:50     Presentation on IP protection in digital economy Mr. Matias Zubimendi

15:50 – 16:00     Q&A Session and closing remarks



Please register via the German Chamber of Commerce website HERE



Mr. Matias Zubimendi is the IP Business Advisor at China IPR SME Helpdesk, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. He also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies. Mr. Zubimendi was speaker at various conferences and lectures on Commercial Law and Procedural law.    


About the China IP Helpdesk:

The China IP SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and include training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our experts by phone, Email or through the website.


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Thursday, 11 March, 2021 - 15:00 to 16:00