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Manage your Intellectual Property in Mainland China, HongKong, Macao and Taiwan

IP Protection in China's Retail Industry

Event Details:  

Event type:



29 August 2016


10:30 – 11:30  (Brussels, GMT: +1)/ 16:30 – 17:30 (Beijing, GMT: +7)


Your own computer


No charge




Small and Medium-sized enterprises (Less than 250 employees) or SME intermediary associations from the European Union only

Event Description:

The webinar will provide the European SMEs with practical advice on how to protect their IP in China's retail industry.  Our China IPR SME Helpdesk IPR expert Ms. Rainy Liu will give the European SMEs an overview of brand protection possibilities in China including practicalities like how to register trade marks and design patents and how to enforce the rights these registrations confer on IP owners. Ms. Liu will use numerous case studies to illustrate how the European SMEs can protect their brand in China.  

During the webinar you can expect:

  • A comprehensive overview on trade mark and design patent requirements and registration  
  • Practical tips on how to create the best IP enforcement  strategy in retail sector in China
  • Practical advice on how to deal with counterfeiting, bad faith trade mark registrations and IP infringement on e-commerce platforms
  • Real-life examples of European SMEs experiencing and overcoming IP related issues in China's retail sector.


 Join the China IPR SME Helpdesk expert Ms. Rainy Liu on Monday, 29 August 2016 for a webinar:

“IP Protection in China's Retail Industry”

This is a free of charge 45-minute web-based presentation, followed by a 15-minute Q&A session on Monday, 29 August 2016 at 10:30 Brussels time (16:30 Beijing time). Get valuable insights from our expert, and ask questions live throughout the webinar!

Agenda (Brussels time):


Welcome and introduction by the IPR SME Helpdesk team


Presentation by the China IPR SME Helpdesk IPR Expert Ms. Rainy Liu


Q&A session


Register for this webinar here.

Expert bios:

Ms. Rainy Liu

Rainy is the director of Beijing Lawconstant. Owing to her master degree of Intellectual Property Law in United Kingdom, Rainy has specialised in trademark-related work in China since 2004. She has handled a number of trademark, copyright, domain names cases. To her clients, she is not a trademark attorney only but also a business advisor for the brand management. 

About webinars:

A webinar is a virtual web-based seminar which you can join from the comfort and convenience of your own office or home. Attending webinars can save you time and money, while still delivering key information and allowing for speaker-attendee interaction.

Please see our short 2-page Quick Start guide here for more information on Helpdesk Webinars, how they can help your business, and the simple registration process.

About the China IPR Helpdesk:

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our experts by phone, Email or though the website.

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Monday, 29 August, 2016 - 10:30 to 11:30