The China IPR SME Helpdesk, in collaboration with the European Union Chamber of Commerce Shanghai Chapter, South China Chapter organized a webinar on IP Protection in China's Digital Economy. It was presented by IP Business Advisor Mr. Matias Zubimendi and Mr. Quentin Bottasso from Zhong Lun Law Firm. Matias gave an overview of the major IP issues concerning digital economy, focusing on IP protection on e-commerce platforms, the protection of AI-intensive technologies and the use of blockchain technologies. Quentin gave more practical, explaining IP protection in contracts.