Event Type: Webinar
Date: 4 December, 10:00 - 11:00 (CET)
The China IPR Helpdesk, in cooperation with Chamber of Commerce and Industry of Slovenia and SPIRIT Slovenia, is organizing an online training about the protection of Intellectual Property (IP) in China.
IP constitutes an important business asset for SMEs as it provides with comparative advantage over competitors and protects a company's innovations. A comprehensive IP Strategy is crucial for your business success when planning to enter the Chinese market, as neglecting IP could even result in the end of your business endeavor. Thus, it is important to have fundamental knowledge about IP, and a solid understanding of how to exploit it as business asset.
Mr Jörg-Michael Scheil, one of China IPR Helpdesk experts, will provide an overview of IP protection in China and offer expert tips for developing a comprehensive IP strategy, through case studies and best practices.
Attendees will also be able to raise any specific questions during a final Q&A session.
10:00 – Introduction to the webinar and the services of the China IPR SME Helpdesk - Alessandra Capriglia (China IPR SME Helpdesk)
10:05 – Presentation of the Chamber of Commerce and Industry of Slovenia - Marko Jaré
10:10 – Introduction to IP Protection in China - why it matters, best practices and case studies – Joerg-Michael Scheil (China IPR SME Helpdesk)
10:45 – Q&A session
11:00 – Closing remarks
Registration is free of charge and available at this link.
About the China IPR Helpdesk:
The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and include training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our experts by phone, Email or through the website.
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