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Manage your Intellectual Property in Mainland China, HongKong, Macao and Taiwan

An Introduction to IP Protection in China


An Introduction to IP Protection in China


Event Details:

Event Type: Webinar

Date:          10th of September 2020

Time:          16:00 – 17:30 (Beijing time) / 11:00 - 12:30 (Istanbul time)

Venue         Zoom Webinar Platform

Language:   English


Event Description:

Intellectual Property (IP) constitutes an important business asset for SMEs as it provides you with comparative advantage over competitors and protects your innovations. A comprehensive IP Strategy is crucial for business success when planning to enter China’s market or setting up your business in China as neglecting your IP could even result in the end of your business endeavor. Thus, it is important to have fundamental knowledge about IP, and a solid understanding of how to exploit it as your business asset. 

During this webinar, Mr. Matias Zubimendi, the IP Business Advisor at China IPR SME Helpdesk will provide an overview of IP protection in China and offer expert tips for developing a comprehensive IP strategy for doing business in China. The webinar will cover all major types of IP including trade marks, patents, trade secret and copyrights. Throughout the webinar, Mr. Zubimendi will explain what the best practices for SMEs are and share the do’s and don’ts of IP protection.



16:00 – 16:05     Opening remarks 

16:05 – 16:10     Introduction of Embassy of the Republic of Turkey Office of the Commercial Consulate 

16:10 – 16:15     Introduction of China IPR SME Helpdesk 

16:15 – 16:55     Presentation on introduction of IP protection in China by Mr. Matias Zubimendi 

16:55 – 17:10     Q&A Session

17:10 – 17:30     Summary of the presentation in Turkish by the Commercial Consulate of Turkey



Please register HERE



Mr. Matias Zubimendi is the IP Business Advisor at China IPR SME Helpdesk, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. He also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies. Mr. Zubimendi was speaker at various conferences and lectures on Commercial Law and Procedural law.    


About the China IPR Helpdesk:

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and include training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our experts by phone, Email or through the website.


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Thursday, 10 September, 2020 - 16:00 to 17:30