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E-commerce IP Policy and the Use of Technology in IP Protection on JD.com


E-commerce IP Policy and

the Use of Technology in IP Protection on JD.com


Event Details:

Event Type: Webinar

Date:          16th of November 2020

Time:          17:00 – 18:45 CST , 10:00 - 11:45 CET

Venue         Zoom Webinar Platform

Language:   English


Event Description:

In partnership with JD.com, CBBC and China IPR SME Helpdesk will co-host an IP webinar on Monday, 16 November 2020, with a view to improve the understanding of SMEs on online IP enforcement on Chinese E-commerce platforms. This webinar aims to support SMEs to utilise JD.com’s brand protection system, fighting against IP infringement on the platform, and also understand how technology empowers IP protection and business growth. 

During the first presentation of the webinar, Mr. Matias Zubimendi, the IP Business Advisor at China IPR SME Helpdesk will focus on IP policy and the role of new technologies. The second part of presentation concerns the protection on JD.com will divide to 2 sessions, Mr. Wu Di talk about how to use technology to protect brands on JD.com and Ms. Yolanda Yin will offer cross-border retails solutions.

The webinar concludes in a Q&A session, where SMEs are given the opportunity to raise questions and further discuss with the speakers.



17:00 – 17:15     Opening speech from CBBC and China IPR SME Helpdesk

17:15 – 17:35     Presentation on China's E-commerce IP Policy and the Role of New Technologies by Mr. Matias Zubimendi

17:35 – 17:55     Presentation on How to Use Technology to Protect brands on JD.com by Mr. Wu Di

17:55 – 18:15     Presentation on Cross-border Retail Solutions Growing Business to China by Ms. Yolanda Yin

18:15 - 18:45     Q&A Session and closing remarks



Please register via webinar website HERE



Mr. Matias Zubimendi is the IP Business Advisor at China IPR SME Helpdesk, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. He also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies. Mr. Zubimendi was speaker at various conferences and lectures on Commercial Law and Procedural law.    


Mr. Wu Di is the Brand Protection Adviser at JD.com, and he is mainly in charge of counterfeit issues on JD.com. Before joining JD.com, he worked for Sinofaith, one of the largest IPR service providers in China. He had five years’ experience in anti-counterfeiting and providing anti-counterfeit solutions to a variety of right owners.


Ms. Yolanda Yin supports worldwide business development of JD.com. Yolanda speaks four languages: Chinese, English, Spanish and Italian. Thanks to her experience of studying and living in Europe, she has a deep understanding of European culture. Yolanda worked in the field of marketing and branding for years, and now she is dedicated to bringing new overseas brands to the platform of JD Worldwide. Yolanda received her bachelor’s degree in Spanish Language and Literature from Beijing Foreign Studies University, and studied marketing in Autonomous University of Madrid in Spain.


About the China IPR Helpdesk:

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and include training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our experts by phone, Email or through the website.


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Monday, 16 November, 2020 - 17:00 to 18:45