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E-commerce IP policy and the Use of Technology in IP Protection


The China IPR SME Helpdesk, in collaboration with the China-Britain Business Council (CBBC) and JD.com organized a webinar on IP Protection in E-commerce in China. It was presented by IP Business Advisor Mr. Matias Zubimendi and 3 experts from JD.com. Matias gave an overview of China’s E-Commerce IP Policy and the Role of New Technologies. The 3 experts from JD.com introduced its procedure of taking down the counterfeit products and against infringement on JD.com.

» Download webinar PPT
» Download webinar recording