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Manage your Intellectual Property in Mainland China, HongKong, Macao and Taiwan

Brand Protection in China


Brand Protection in China


Event Details:

Event Type: Webinar

Date:          18th of August 2020

Time:          15:00 – 16:00 (Beijing time)

Venue         Zoom Webinar Platform

Language:   English


Event Description:

Intellectual Property (IP) constitutes an important business asset for SMEs as it provides you with comparative advantage and attracts investments. Your branding ideas set your business apart from competitors and enable you to build a lasting relationship with your customers, increasing their confidence in your company and your products when entering China’s market. At the same time, someone stealing your brand could really hurt your business prospects in China. Thus, a successful brand requires a comprehensive IP strategy including registering your IP such as trade marks, monitoring the market and taking action when spotting infringements

During this webinar, Mr. Matias Zubimendi, the IP Business Advisor at China IPR SME Helpdesk will provide an overview of IP protection in China and offer expert tips for developing a comprehensive IP strategy for your brand in China. He will focus on topics including trade mark registration, trade mark squatting, monitoring the market, protecting your brand on e-commerce platforms and taking action when your trade mark is infringed. In addition to trade mark protection, Mr. Zubimendi will also provide an overview of the other main types of IP such as copyrights, patents, design patents and trade secrets. Throughout the webinar, Mr. Zubimendi will use case studies of best practice to illustrate his statements and will share the do’s and don’ts of IP protection in China.



15:00 – 15:05     Opening remarks and a brief introduction of the China IPR SME Helpdesk

15:05 – 15:50     Presentation on brand  protection in China by Mr. Matias Zubimendi 

15:50 – 16:00     Q&A Session



Please register at German Chamber of Commerce South China website HERE



Mr. Matias Zubimendi is the IP Business Advisor at China IPR SME Helpdesk, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. He also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies. Mr. Zubimendi was speaker at various conferences and lectures on Commercial Law and Procedural law.    


About the China IPR Helpdesk:

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and include training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our experts by phone, Email or through the website.


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Tuesday, 18 August, 2020 - 15:00 to 16:00