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Manage your Intellectual Property in Mainland China, HongKong, Macao and Taiwan

Brand and Design Protection in China


Brand and Design Protection in China


Event Details:

Event Type: Webinar

Date:          8th of December 2020

Time:          16:00 – 17:00 CST , 10:00 - 11:00 EET

Venue         Zoom Webinar Platform

Language:   English


Event Description:

Your brand and design solutions set your business apart from your competitors and enable you to build a lasting relationship with your customers. Thus, it is important to protect your brand and design to increase customers’ confidence in your company when entering China’s market. Successful brand and design protection, however, requires a comprehensive strategy, including registering your IP such as trade marks and design patents, monitoring the market and taking action when spotting infringements

The Investment and Development Agency of Latvia and the China IPR SME Helpdesk jointly organise a webinar on Brand and Design Protection in China.

During the webinar, Mr. Matias Zubimendi, the IP Business Advisor at China IPR SME Helpdesk, will provide an overview of IP protection relating to SMEs’ brand and product design, focusing on trade marks, copyrights and design paten protection while also presenting an overview of general IP landscape in China. Mr. Zubimendi will further explain how to deal with brand-related IP disputes, providing practical advice on IP commercialisation and enforcement strategies for trade mark and design rights.

The webinar concludes in a Q&A session, where SMEs are given the opportunity to raise questions and further discuss with the speaker.



16:00 – 16:05     Opening remarks and introduction to the Investment and Development Agency of Latvia

16:05 – 16:10     Introduction to the service of the China IPR SME Helpdesk by Ms. Jennifer Cao

16:10 – 16:50     Presentation on Brand and Design Protection in China by Mr. Matias Zubimendi

16:50 – 17:00     Q&A Session and closing remarks



Please register via webinar website HERE



Mr. Matias Zubimendi is the IP Business Advisor at China IPR SME Helpdesk, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. He also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies. Mr. Zubimendi was speaker at various conferences and lectures on Commercial Law and Procedural law.    


About the China IPR Helpdesk:

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and include training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our experts by phone, Email or through the website.


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Tuesday, 8 December, 2020 - 16:00 to 17:00