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Manage your Intellectual Property in Mainland China, HongKong, Macao and Taiwan

Brand and Design Protection


Brand and Design Protection


Event Details:

Event Type: Webinar

Date:          2nd of July 2020

Time:          17:00 – 18:30 (Beijing time)

Venue         Zoom Webinar Platform

Language:   English


Event Description:

Your brand and design solutions set your business apart from competitors and enable you to build a lasting relationship with your customers. Thus, it is important to protect your brand and design to increase customers’ confidence in your company when entering China’s market. Successful brand and design protection, however, requires a comprehensive strategy, including registering your IP such as trade marks, monitoring the market and taking action when spotting infringements. 

During the first presentation of this webinar, Ms. Pei LYU, a senior associate at AnJie Law Firm will provide an overview of brand protection in China focusing on trade mark disputes. She’ll explain how to deal with brand-related IP disputes and whether there is any chance to win.  

During the second presentation, Mr. Matias Zubimendi, the IP Business Advisor at China IPR SME Helpdesk will provide an overview of design protection in China, focusing on design registration, IP commercialisation and enforcement strategies for design rights. Both presenters will use case studies to illustrate their presentations.



17:00 – 17:10     Opening remarks

17:10 – 17:40     Presentation on brand protection and brand-related IP disputes in China by Ms. Pei LYU

17:40 – 18:10     Presentation on design protection in China by Mr. Matias Zubimendi 

18:10 – 18:30     Q&A Session



Please register at Czech Chamber website HERE 



Ms. Pei LYU is a senior associate at Beijing office of AnJie Law Firm. She is extensively involved in both contentious and non-contentious matters, involving trademark and unfair competition infringement disputes, trade secret infringement disputes, commercial licensing, as well as portfolio strategy, management and prosecution. She is a frequent contributor of IP case and policy updates for World Trademark Review, Managing IP and other IP platforms and institutions. She is named IP Rising Star 2019 by Managing IP. Ms. LYU received her bachelor’s degree from Renmin University of China Law School and LL.M from Cornell Law School. She is admitted to Chinese Bar and State Bar of New York.

Mr. Matias Zubimendi is the IP Business Advisor at China IPR SME Helpdesk, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. He also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies. Mr. Zubimendi was speaker at various conferences and lectures on Commercial Law and Procedural law.    


About the China IPR Helpdesk:

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and include training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our experts by phone, Email or through the website.


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Thursday, 2 July, 2020 - 17:00 to 18:30