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Manage your Intellectual Property in Mainland China, HongKong, Macao and Taiwan

Best Practices to Avoid Common IP Mistakes in China


Best Practices to Avoid Common IP Mistakes in China


Event Details:

Event Type: Webinar

Date:          4th of June 2020

Time:          15:00 – 16:00 (Beijing time)

Venue         Zoom Webinar Platform

Language:   English


Event Description:

Intellectual property (IP) is a valuable business asset SMEs have because it provides companies with a comparative advantage over competitors at the market and is vital for attracting investments. Appropriate IP protection and management is the basis of successful market access to China. Likewise, poorly managed IP could mean the end of SMEs’ business endeavors.

A good way for SMEs to design their own IP strategy is by learning from others’ mistakes. There are many common mistakes that SMEs tend to make when entering China’s market and learning from those mistakes helps to save companies valuable time and cost of going through those mistakes themselves. 

During this webinar, our IP Business Advisor Mr. Matias Zubimendi will cover the most common assumptions, misconceptions and mistakes that SMEs make related to IP when operating in China or doing business with China. To explain how to avoid the common IP-related pitfalls in China, Mr. Zubimendi will focus on issues like business culture, differences in IP systems between Europe and China as well as IP-related laws and regulations that SMEs should be aware of. Mr. Zubimendi will include various case studies of best practices and will provide tips and watch-outs of what to do and what not to do. There will be a Q&A session at the end of the webinar allowing SMEs to pose questions to the speaker.



15:00 – 15:10     Opening remarks

15:10 – 15:50     Presentation on best practices to avoid common IP mistakes by Ms. Matias Zubimendi

15:50 – 16:00     Q&A Session



Please register at the EUCCC website HERE



Mr. Matias Zubimendi is the IP Business Advisor at China IPR SME Helpdesk, where he advises European SMEs on intellectual property rights matters. Mr. Zubimendi holds a Master’s degree in Chinese Civil and Commercial Law from Peking University as well as a Master’s degree in Intellectual Property Law from Austral University in cooperation with the World Intellectual Property Organisation. Mr. Zubimendi worked as a China Business and Legal Consultant at Terragene, where he focused on business development and as a Director of Legal Affairs at Conquer Europe. He also worked as a Patent and Trademark Attorney at Phoebus Abogados and Mazzeo & Canet, where he represented SMEs as well as Fortune 500 companies. Mr. Zubimendi was a speaker at various conferences and lectures on Commercial Law and Procedural law.


About the China IPR Helpdesk:

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and include training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our experts by phone, Email or through the website.

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Thursday, 4 June, 2020 - 15:00 to 16:00