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Manage your Intellectual Property in Mainland China, HongKong, Macao and Taiwan

The Basics of IP Protection in China


The Basics of IP Protection in China


Event Details:

Event Type: Webinar

Date:          17th of June 2020

Time:          16:00 – 17:00 (Beijing time)

Venue         Zoom Webinar Platform

Language:   English

Event Description:

Intellectual Property (IP) constitutes an important business asset for SMEs as it provides you with comparative advantage over competitors, protects your innovations and attracts investments. A comprehensive IP Strategy is crucial for business success when planning to enter China’s market or setting up your business in China as neglecting your IP could even result in the end of your business endeavor. Thus, it is important to have fundamental knowledge about IP, and a solid understanding of how to exploit it as your business asset.

During this webinar, China IPR SME Helpdesk IP Business Advisor Ms. Elinor Greenhouse will provide an overview of IP protection in China and offer expert tips for developing a comprehensive IP strategy for doing business in China. She will focus on brand protection and how to safeguard inventions, while covering all major types of IP including trade marks, patents, trade secret and copyrights.Throughout the webinar, Ms. Greenhouse will use case studies of best practice to illustrate her statements and will share the do’s and don’ts of IP protection..


16:00 – 16:10     Opening remarks

16:10 – 16:50     Presentation on the Basics of IP Protection in China by Ms. Elinor Greenhouse

16:50 – 17:00     Q&A Session


Please register at the Croatian Chamber of Economy website HERE


Ms. Elinor Greenhouse is the IP Business Advisor of China IPR SME Helpdesk. Ms. Greenhouse holds a Bachelor’s degree in Law and Criminology from the University of Sheffield and is currently obtaining a Master’s degree in Chinese Law from Peking University. Previously, Ms. Greenhouse has worked as a legal consultant at Kangxin Partners law firm, where she represented Fortune 500 companies as well as SMEs on contentious and non-contentious IP matters. During her time at Kangxin Partners Ms. Greenhouse presented a series of webinars on IP law in China for a client with the China-Britain Business Council, appeared as panelist on the Chinese political talk show ‘Tiger Talks’ and published several articles including “Assessing China’s IP Enforcement Mechanisms” in Managing Intellectual Property. Ms. Greenhouse is a native English speaker, fluent in Chinese.

About the China IPR Helpdesk:

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and include training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our experts by phone, Email or through the website.

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Wednesday, 17 June, 2020 - 16:00 to 17:00