Technology-intensive industries in China and in South-East Asia continue to experience rapid growth led by constant innovation. There are clear opportunities for European businesses to profit from these booming markets, but precautionary steps must be taken to meet the challenges that China and South-East Asia pose. The webinar provided practical advice to SMEs on how to safely operate in China and South-East Asia. The expert provided an overview of online IP protection tools in China and South-East Asia and offer some tips on how to build a comprehensive IP strategy for both regions. Practical case studies have been presented throughout the webinar.