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What's in a Name?, Tianjin
Tuesday 26 March 2013, 14:00 - 17:00
Hits : 2547

What's in a Name?

Branding and Trade Mark Protection in China


Event Details

Event type:             Seminar

Date:                        Tuesday 26 March 2013

Time:                        2.00pm - 5.00pm

Location:              Radisson Blu Plaza Hotel Tianjin, 66 Xin Kai Road, Hedong District, Tianjin 300011

                           天津天城丽笙世嘉广场酒, 新开路66, 河东区, 天津 300011

Event partner:       European Union Chamber of Commerce Tianjin Chapter

Supported by:       German Chamber of Commerce North China, Advantage Austria

                            Danish Chamber of Commerce, China-Italy Chamber of Commerce

                            Bencham, French Chamber of Commerce

Admission:            Free to attend but only open to European SMEs and intermediary organisations


Event Description

Many people tend to think about patents or technology when they hear the term Intellectual Property, but it is important to realise that brands and trade marks are considered Intellectual Property as well. Your brand is your company's identity. Public perception plays an important role in how your products or services are perceived, especially in a vast market as China. Because you invest time and money in building a strong brand and reputation, counterfeiting could be very damaging to your business. If you have a brand name or logo which is used in China or if you work with franchising agreements, it is important to know how you should protect these IP assets.


The China IPR SME Helpdesk and the European Union Chamber of Commerce Tianjin Chapter are inviting you to an interactive seminar on Branding and Trade Mark Protection in China, which will address the following issues:


  • Why it is crucial to register your trade mark in China as soon as possible to avoid future problems
  • How to register a trade mark in different product- and service classes, a system unique to China
  • How to license a trade mark in China
  • Different methods to legally enforce your trade mark in the case of infringement


You are welcome to ask questions throughout the presentation and during the dedicated Q&A time. You may also book a private one-on-one IPR consultation session with the expert following the seminar.


Tentative Agenda

2:00pm - 2:30pm      Registration

2:30pm - 2.45pm      Welcome and Introduction to the Helpdesk Services

                             Judith van de Bovenkamp, China IPR SME Helpdesk

2.45pm - 3.15pm      How to develop a Chinese brand name and strategy

                             Amanda Yang, Trade mark attorney, Rouse

3.15pm - 3.35pm      Coffee Break

3.35pm - 4.00pm      Trade Mark Protection and Enforcement in China

                             Audrey Boisselet, Consultant, Rouse

4.00pm - 4.30pm      Q&A Session

4.30pm - 5.30pm      IPR one-on-one consultation sessions


Speaker Biographies


Audrey Boisselet, Consultant, Rouse

Audrey is a French qualified Intellectual Property Rights Consultant with a business qualification focusing on Asian markets and cultures. Before joining Rouse, she had worked in Frech law firms for three years, specialising in trade mark portfolio management and consulting. After four years in Guangzhou and some time in Beijing, Audrey is now based in Shanghai and manages IP rights enforcement cases and brands protection programmes for clients in various industries. She is also giving presentations on IP rights in China at events and has been involved in the European Chamber IPR working group activities in the PRD region. She was nominated in 2012 as Counsel to the External Trade of France for the IP sector.


Amanda Yang, Trade mark attorney, Rouse

Amanda joined Rouse in 2010 as an associate with the Trade Marks Group and is a practicing Chinese attorney-at-law. Before joining Rouse, she worked for renowned local IP law firms for six years. Her practice focuses on trade mark prosecution, protection and related administrative litigation, as well as investigation and evidence collection of bad faith of trade mark squatters. She also provides counseling on trade mark portfolio management, including filing, assignment, opposition and appeal amongst others. Her main expertise lies in the acquisition of well-known trade marks recognition, advising on the registerability of non-traditional trade marks, and scheming, building and implementing integrated IPR protection strategies.


One-On-One IPR Consultation Sessions

If you would like to receive confidential one-on-one advice about your China IPR, sign up for a free, 20-minute consultation with our qualified IP lawyer. To ensure you have a chance to meet with the expert, please book your session in advance by indicating your interest when you register. The IPR one-on-one consultation is open to European SMEs on a first-come, first-served basis. Any information you provide to the China IPR SME Helpdesk with be treated as confidential.


Registration and cancellation

China IPR SME Helpdesk events are available to European Small and Medium Enterprises (SMEs) and SME intermediary organisations such as embassies or consulates, chambers of commerce and trade associations only. China IPR SME Helpdesk events are closed to law firms and consultants who offer IPR services. If you meet the criteria and would like to attend please register by emailing rsvp-china@china-iprhelpdesk.eu with the name and date of the event in the subject line and your company information. You will receive a confirmation e-mail. Because seating is limited, in the case of unexpected cancellation please inform the Helpdesk as soon as possible.


About the China IPR Helpdesk

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our expert by phone, Email or though the website.

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Location : Tianjin
Contact : rsvp-china@china-iprhelpdesk.eu


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