SME Conference 2012:

Practical Solutions to Help You Think Big

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Event Details

Event type:          Conference

Date:                        Thursday 25 October 2012

Time:                        1.30pm - 6.30pm

Location:              Marriott Hotel Northeast Beijing, 26A Xiaoyun Road, Chaoyang, Beijing

                           北京海航大厦万豪酒店，中国北京朝阳区霄云路甲26号

Fee:                      No charge for European SMEs, Large enterprises: RMB400

Event partners:     European Chamber of Commerce, EU SME Centre

Supported by:         British Chamber of Commerce, China-Britain Business Council, Bencham

                            Danish Chamber of Commerce in China, China-Italy Chamber of Commerce

                            German Chamber of Commerce and Industry

Event Description

The European Union Chamber of Commerce, the China IPR SME Helpdesk and the EU SME Centre are delighted to invite you to a half-day SME conference on Thursday 25 October 2012 at the Marriott Hotel Northeast. The conference will provide a platform for sharing knowledge and best practices on the issues that matter most for SMEs in China, and will highlight practical tools available for SMES to help their business grow in China.

The conference is free to attend for European SMEs upon written approval after registration through the European Chamber's website.

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Tentative Agenda

1:30pm - 2:00pm      Registration

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Master of Ceremonies: Jaspal Channa, General Manger, European Union Chamber of Commerce in China

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2:00pm - 2.20pm      Keynote Speeches

                             Opening remarks by Davide Cucino, president of the European Chamber

                             Key note speech by Daniel Calleja, SME Envoy and Director General of the Enterprise and

                             Industry Directorate at the European Commission

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2.20pm - 2.50pm      European SMEs in China

                             Chris Cheung, Acting Director and Market Access Advisor, EU SME Centre

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2.50pm - 3.30pm      Panel Discussion on 'How can SMEs in China secure access to finance?'

                             Moderator: Christine Lambert-Goué, Managing Partner, Invest Securities China

                             Panellist 1: Fanny Ton, OSéO

                             Panellist 2: Volker Müller, General Manager, Hayer Medical AG

                             Panellist 3: Tom Pattinson, CEO, Affordable Art China

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3.30pm - 3.50pm      Coffee break

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3.50pm - 4.20pm      Protecting your Intellectual Property on a Budget

                             Simon Cheetham, team leader, China IPR SME Helpdesk

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4.20pm - 4.50pm      Marketing Tools for SMEs

                             Hacene Taibi, CEO & Co-Founder, THEM

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4.50pm - 5.20pm      Best practices with China Customs

                             Jon Echanove, Market Access advisor & Standards, EU SME Centre

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5.20pm - 6.00pm      Panel discussion: Best practices for hiring and retaining staff

                             Moderator: Stefano Roncari, EGGsist Ltd.

                             Panellist 1: Elisa Mallis, Head of Executive Coaching, MDS

                             Panellist 2: Anders Ellemann Kristensen, General Manger, Albatros Travel

                             Panellist 3: Shelly Geng, Operations Manager, Facilitas

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6.00pm - 6.05pm      Closing Remarks

                             Dirk Moens, Secretary General, European Chamber of Commerce

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6.05pm - 6.30pm      Drinks & Networking

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Registration and cancellation

This event is free to attend for EU SMEs. The entrance fee for large enterprises is 400RMB. Please register here through the website of the European Chamber. Please note that your registration is only approved upon written confirmation from the European Chamber.

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About the China IPR SME Helpdesk

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our expert by phone, Email or though the website.

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About the European Chamber of Commerce in China

The European Union Chamber of Commerce in China was founded by 51 member companies based in China on 19 October 2000, based on the need of EU and local European businesses to find a common voice for the various business sectors. Since its foundation, the Chamber now has more than 1600 members and is active in nine Chinese cities. The Chamber is recognised by the European Commission and the Chinese Authorities as the official voice of European businesses in China. The Chamber is a member driven non-profit organisation with a core of 34 Working Groups and Forums, representing European Businesses in China.

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About the EU SME Centre

The EU SME Centre is a support service provider for European SMEs facilitating market access in China. The Centre provides practical information, advice and business tools free of charge, aimed at better equipping SMEs to develop their business and tackle challenges faced in the Chinese market. The online portal www.eusmecentre.org.cn will help SMEs gain a clearer insight into conducting business in China, by offering professional information and confidential advice.

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