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03 April 2014 - How to Conduct a Trade Mark Search in China

The most common type of intellectual property right (IPR) is a trade mark. A trade mark is essential to all kinds of companies, whether you are a producer, distributor or service provider, as it allows clients to distinguish you from your competitors and builds the image and reputation of your brand. Before you apply to register your trade mark in China you should check that it is available and has not been previously registered by another company, or is too similar to any other registered trade mark. This step will prevent you spending resources on an application which will be rejected and could delay your business operations in China.
In this webinar, we walk you through the process of conducting a trade mark search on your own by presenting the following points:

  • Trade marks in China
  • Why conduct a trade mark search?
  • Step by step guide
  • After the search: next steps
  • Take-away messages

Please note that this webinar was delivered in German language.

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Last Updated on Monday, 14 April 2014 12:01
 
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26 March 2014 - Intellectual Property Rights Protection Strategies for German SMEs in China

Everybody’s talking about the new business opportunities the Chinese market offers, but what about the risks? Every year European companies lose millions of Euros due to infringement of their Intellectual Property Rights (IPR), i.e. infringements of trademarks, patents and copyrights. A solid knowledge of your intellectual property, as well as an adequate IPR protection strategy, is essential to business success in China. If you are considering entering the China market or sourcing from China, what is your strategy to protect your intellectual property? In this webinar, the expert Martin Seybold presented the following points:

  • You and your IP in China
  • Chinese patent and trademark registration
  • Technology transfer and licensing to China
  • Protecting trade secrets
  • IPR enforcement action
  • Real life case studies: Learn from your peers
  • Question and Answers

Please note that this webinar was delivered in German language.

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Last Updated on Monday, 31 March 2014 11:22
 
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13 March 2014 - IP Strategies for EU 'Cleantech' SMEs in China

China is investing heavily in exploring alternative, renewable means of addressing its immense energy needs. With a large potential cleantech market and strong government support for the development and adoption of new clean technologies, China presents great opportunities for European cleantech SMEs. However, in this increasingly competitive market, it becomes essential to strategically manage, protect and leverage your intellectual property (IP). In this webinar, China Helpdesk experts Peter Corne and Janet Wong discussed useful topics that will help you assess, protect and monetise your IP:

  • Clean technology opportunities in China
  • Bringing technology to China - IP Strategy
  • Building a valuable cleantech Patent portfolio
  • Licensing and sale of IP
  • Case studies and Lessons learnt
  • Take-away messages

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Last Updated on Monday, 17 March 2014 10:53
 
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17 December 2013 - Cultural and Creative Industries in China part 2: Computer Gaming and Software Development

Very few economic sectors have revealed as much economic potential in China as the cultural and creative industries (CCIs). Currently the gaming industry in China is worth 6 billion dollars and it’s still growing what creates great business opportunities. With the increasing ownership of smartphones and developing industry chain, mobile games have become the fastest growing and most competitive segment of the entire Chinese games market. Yet, the complicated landscape of app stores and persistent piracy culture exacerbates challenges for overseas developers. In this session you will learn about how EU SMEs can make the most of China’s huge mobile gaming market, and the steps you must take to protect your Intellectual Property.

This second webinar of a two-part series focuses on the computer gaming and software industries and offer practical advice on establishing and operating your business in China as well as protecting its ideas and innovations through intellectual property rights, including:

  • China’s mobile gaming market – overview and latest development
  • Market access for foreign providers
  • Adjusting to the Chinese market: popular formats and localisation
  • Monetisation and distribution platforms in China
  • Copyright registration for software, games and using the unique Chinese software copyright registration regime
  • Importance of registering trade marks.
  • Potential of registering the patent to protect software’s IP.
  • Pursuing IP infringement

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Last Updated on Friday, 20 December 2013 11:10
 
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20 November 2013 - IPR Protection in China for Pharmaceutical & Cosmetics Industries

China is one of the world’s fastest growing markets for pharmaceutical and cosmetic products, one which cannot be ignored by European SMEs looking to expand their business within the industry. This market however is heavily regulated in China, with many products such as vaccines, antibiotics, and vitamins on the ‘restricted’ import / export list, requiring foreign companies to partner with local Chinese companies in order to gain market access. Technology transfer and IP protection are therefore central issues to the industry, and with more and more European SMEs conducting R&D, manufacturing, and distribution in China in these sectors, it is essential that you build a strong IP strategy to protect innovations, trade secrets, and know-how, before doing business there.

In this webinar session, China IPR SME Helpdesk Toby Mak will present the most relevant issues for pharmaceutical and cosmetic companies doing business in China, including:

  • Trade marks: the importance of TMs in both Western and Chinese characters
  • Protecting your innovations: Patents and utility models
  • How to protect your trade secrets and know-how with Chinese partners
  • Domain names (especially if products are sold online)
  • Case studies of counterfeited products found online or seized from Chinese customs

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Last Updated on Friday, 22 November 2013 11:46
 
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