In this webinar jointly organised by the EU SME Centre and the China IPR SME Helpdesk, you will learn about:

• Why EU SMEs should be considering online selling in China;
• Ways to sell online: how to get your goods to market;
• How to develop a strong online marketing strategy;
• Understand ‘cybersquatting’ and how to protect your domain name
• Learn how to monitor e-commerce sites for counterfeits and how you can get support from websites such as taobao.com and alibaba.com to protect your products and brand

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» Download webinar PPT 2 (China IPR SME Helpdesk)

To learn more about the EU SME Centre visit their website click here

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In this session you will learn about:

• Overview of common IPR issues for European businesses in the ICT sector
• How to effectively use patents, copyrights and design patents in China
• Protecting your trade secrets in China
• Suggestions and tips for registering software/ICT related inventions in China

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In this session you will learn about:

• Trade marks and their importance for protecting your automotive business
• How the Utility Model Patent system be used for your benefit
• Contracts and keeping your trade secrets
• Enforcement options for your business in China

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In this session you will learn about:

• An overview of the three main enforcement options - administrative actions, civil litigation and criminal sanctions – and how to use them
• Typical infringement actions: Identify and nullify
• Practical tips for enforcing a judgement
• Shadow companies: What are they? Why are they? And how do you deal with them?

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» Download webinar PPT

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In this session you will learn about:

• IPR Landscape in China for EU companies in the toy industry
• The issue of parasitic copying/lookalikes
• Tips on how to protect your rights and combat counterfeiting

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» Download webinar PPT

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