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17 February 2015 - How to Protect Your Brand in the New Chinese Domains and on Social Media Platforms in China

More than 30 new domain name suffixes in Chinese Script are being launched these days and social media platforms such as Wechat have reached 396 million active users per month.

The overall landscape of the Internet in China is changing rapidly thanks in part to advancements in mobile technology, the rapid growth of social media and the introduction of more than 30 new generic top-level domains (gTLDs) in Chinese script such as .com .(公司) and .group (集团 ).

On the one hand, this brings plenty of opportunities for companies who market their products and services online in China. On the other hand, the fast-paced development also increases serious threats such as counterfeiting, phishing, cybersquatting and other types of infringement. This webinar will provide you with:

  • a few facts on Internet development in China
  • an overview of the new domain names in Chinese Script .公司(.gong si)
  • a practical guide on how to register domain names and social user names in China
  • an introduction to the right protection mechanisms and enforcement tools available
  • a guide on how to implement a strategy for online brand protection in China

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27 November 2014-The IPR landscape for Swedish SMEs participating in trade fairs in Hong Kong

Trade fairs provide intellectual property (IP) owners with the opportunity to present their innovations and ideas to potential business partners and customers and they allow them to learn from and collaborate with other innovators. There is, however, a risk, in that disclosing your innovations to the public leaves you exposed to third parties copying and infringing on your IP.

The China IPR SME Helpdesk teamed up with Invest in Skane to help Swedish SMEs prepare for their trade visit to Hong Kong in December. The presentation highlights measures Swedish SMEs should take regarding the protection of their Intellectual Property Rights before and during trade fairs in Hong Kong. Primarily the focus is on the IP issues most relevant to Swedish SMEs, including:

  • Introduction to IP landscape in Hong Kong and China
  • Dealing with Local Partners
  • How to prepare for a Trade Fair
  • What to display and what not
  • How to protect your IP
  • Q&A

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Last Updated on Thursday, 04 December 2014 01:07
 
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17 September 2014 -Changes in Trade Mark Protection Legislation in China – Its Impact on EU SMEs

The legislative landscape in China is constantly changing and it can be difficult to understand how these changes can affect your business. This webinar will guide you through the new trade mark legislation in China and how this could affect your IP strategy in China. The expert’s presentation highlights the changes in the new Trade Mark legislation in China and how these changes might impact European SMEs. Primarily the focus of the presentation was on the new legislation and how it is most relevant to European SMEs including:

  • Outline of the new trade mark legislation
  • Highlight the differences between the previous and current legislation
  • The effect of the new legislation on European SMEs
  • Take-away messages
  • Q&A

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Last Updated on Tuesday, 16 December 2014 12:12
 
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3 September 2014 - Differences between IP Protection in China vs. Europe

There are several key differences between Chinese and European IP laws which are important to understand in order to efficiently manage your intellectual property in China. The Expert’s presentation highlights the differences between Intellectual Property Protection in China vs. Europe for European SMEs looking to do business in China and the main points to watch out for. Primarily the focus of the webinar is on the IP issues most relevant to European SMEs including (but not limited to):

  • Different type of rights
  • Different types of registration and what that means for EU SMEs
  • Main tips to look out for before doing business in China

» Download webinar recording (NB: Due to technical difficulties the webinar introduction is of poorer quality, please see relevant information in the presentation upload – our apologies for the inconvenience).
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Last Updated on Tuesday, 16 December 2014 12:15
 
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27 August 2014 - Obtaining and Enforcing Design Patents in China

Design patent protection in China plays an important role in protecting innovative industrial designs, as well as being a cost-effective tool for preventing the flow of infringing designs onto the global market. Registering your design patents in China is therefore essential for European SMEs looking to internationalise their products.

The Helpdesk expert, Toby Mak’s presentation highlights measures European SMEs should take to protect their IP rights in regards to design patents in China. Primarily the focus of the presentation was on the IP issues most relevant to European SMEs including:

  • What constitutes a design patent
  • Chinese design regarding computer graphical user interface
  • Obtaining design patents in China
  • Enforcing design patents
  • Q&A session

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Last Updated on Tuesday, 16 December 2014 12:37
 
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