27/12/2013 - Download webinar PPT and recording: Cultural and Creative Industries in China part 2: Computer Gaming and Software Development PDF Print E-mail

Cultural and Creative Industries in China part 2: Computer Gaming and Software Development

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Very few economic sectors have revealed as much economic potential in China as the cultural and creative industries (CCIs). Currently the gaming industry in China is worth 6 billion dollars and it’s still growing what creates great business opportunities. With the increasing ownership of smartphones and developing industry chain, mobile games have become the fastest growing and most competitive segment of the entire Chinese games market. Yet, the complicated landscape of app stores and persistent piracy culture exacerbates challenges for overseas developers. In this session you will learn about how EU SMEs can make the most of China’s huge mobile gaming market, and the steps you must take to protect your Intellectual Property. China Helpdesk expert Steve Dickinson and the EU SME Centre expert Mikko Puhakka presented the following topics:

  • China’s mobile gaming market – overview and latest development
  • Market access for foreign providers
  • Adjusting to the Chinese market: popular formats and localisation
  • Monetisation and distribution platforms in China
  • Copyright registration for software, games and using the unique Chinese software copyright registration regime
  • Importance of registering trade marks.
  • Potential of registering the patent to protect software’s IP.
  • Pursuing IP infringement

Click here to download the presentation pdf and the webinar recording.

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Last Updated on Friday, 27 December 2013 14:51
 
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