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Manage your Intellectual Property in Mainland China, HongKong, Macao and Taiwan

Podcasts

Listen to bite-size Helpdesk podcasts for practical tips on protecting and expanding your business in ASEAN; typically only 5 minutes long, our podcasts feature expert advice on intellectual property issues and their solutions.

 

Industry Specific Podcast – Intellectual Property Rights Protection in China’s Pharmaceutical Industry

Pharmaceutical production is a research and development (R&D) driven industry. The potential and profit of pharmaceutical companies are very dependent on the adequate protection of Intellectual Property Rights (IPR). IP is the most effective way to protect R&D and is a powerful weapon to use in the pharmaceutical market in China This audio podcasts for EU SMEs in the Pharmaceutical Industry covers the aspects of IPR most relevant to your business and how you can best protect them.

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Espresso IP Podcast - Protecting Your Intellectual Property Rights on Trade Fairs in China and South-East Asia

In this podcast, Helpdesk colleague’s Yixin and Mitchel will talk you through protecting intellectual property rights on trade fairs. For many European SMEs, trade fairs is the first point of entry to enter the market in China or South-East Asia. However, without a proper IP strategy, this can also be the place where IP infringement is most likely to take place. Have a listen to this podcast to make sure you know exactly which steps to take to keep your IPR protected.

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