The ICT industry in China and in South-East Asia continues to experience rapid growth led by innovation. There are clear opportunities for European businesses to profit from these booming markets, but precautionary steps must be taken to meet the challenges that China and South-East Asia pose. When it comes to IP protection, European SMEs that invest in the local ICT industry should be aware of the IP risks that they run when operating in China and South-East Asia, and the main tools at their disposal to protect against those risks. This webinar provided EU SMEs with practical advice on how to safely operate in the ICT industry in China and South-East Asia. The expert provided an overview of online IP protection tools in China and South-East Asia and offer some tips on how to build a comprehensive IP strategy for both regions. Practical case studies will be presented throughout the webinar.