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Manage your Intellectual Property in Mainland China, HongKong, Macao and Taiwan

Guide to IPR Protection in China for the Food & Beverage Industry

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Guide to IPR Protection in China for the Food & Beverage Industry
China’s rapid growth has stimulated a taste for imported food and beverage (F&B) products among its consumers. Due to their reputation for quality, European F&B products (notably wine and spirits) are often the target of Chinese counterfeiters. It is therefore very important that European SMEs importing F&B to China take proactive measures to safeguard their intellectual property rights (IPR). This involves: understanding the Chinese trade mark system and the importance of registering both a European and a Chinese trade mark; protecting packaging styles using design patents; ensuring that copyrights are registered where required, and guarding trade secrets. This guide provides an overview of IPR issues that should be borne in mind in China, specifically in the F&B industry.

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