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Manage your Intellectual Property in Mainland China, HongKong, Macao and Taiwan

Guide to IPR Protection in China for the Fashion and Design Industry

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Guide to IPR Protection in China for the Fashion and Design Industry
Europe’s fashion industry is worth billions of Euros every year. The fashion industry encompasses the design, manufacturing, distribution, retailing, marketing and promotion of clothing, footwear and accessories. China represents opportunities as a manufacturing hub and a maturing consumer market, but presents risks in the form of counterfeiting. This guide takes a practical look at the most relevant intellectual property rights (IPR) for the fashion industry in China, examining protection and enforcement measures that can be taken by EU SMEs.

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