Branding is one of the most important parts of SMEs’ business, as brands help consumers distinguish SMEs’ products from competitors' products and build brand loyalty. In China SMEs can protect their brand with trade marks. This webinar provided SMEs a practical and detailed overview of trade mark protection in China focusing on the new developments in Chinese Trade Mark Law. The expert discussed how to combat preemptive trade mark registrations in China and how to deal with bad faith trade mark registrations. This webinar gave SMEs an overview of IP protection in China and offered expert tips for developing a comprehensive IP protection strategy in China's market.