For small start-ups the prospect of where to even start with an IP strategy can oftentimes be a daunting task as other concerns like building a good team, structuring the company, attracting investment and developing the product tend to take up all the time and attention of the business owners. At the same time, a robust IP Strategy is crucial for business’ success when planning to enter the lucrative markets of china. Besides helping the start-ups to protect their innovations from competitors, IP assets can also be a significant pull-factor when attracting investors.
This webinar gave the startups an overview of IP protection in China and offered expert tips for developing a comprehensive IP protection strategy when entering China’s lucrative market. Our IPR expert Mr. Toby Mak focused on the main types of IP including patents, trade marks and copyrights. The webinar is especially tailored for the needs of the Start-ups.