The food and beverage (F&B) sector is growing fast in China as consumers look for new and trustworthy brands, which presents huge opportunities for European SMEs. However, without officially registering Intellectual Property (IP) in China, your brand might get hijacked by counterfeiters. Thus, when branding your products in China, it is vital to have a comprehensive IP strategy in place.
This webinar gave SMEs an overview of IP protection in China and offered expert tips for developing a comprehensive IP protection strategy when branding their products in China’s lucrative market. Our IPR expert Ms. Rainy Liu gave a detailed overview to European SMEs about how to protect your brand in China's fast-growing business environment.