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Manage your Intellectual Property in Mainland China, HongKong, Macao and Taiwan

18 July 2017 Webinar – IP Protection in China’s Retail Sector

This webinar provided the most recent developments and current trends concerning IPR protection in the retail sector. Our IP expert, Ms Alessandra Chies, offered useful advice and important take-away messages for EU SMEs operating in this sector in China, especially focusing on general information on trademark protection in China, addressing some specific issues for “retail services”, highlighting the online sale as the new generation of retail, and complementing with comprehensive and informative case studies. This webinar was primarily focused on bringing some IP issues to the attention of relevant EU SMEs representatives, and highlight best practices, useful measures and important tips to keep in mind when operating in the Chinese market.