This webinar will cover common problems associated with China and e-commerce that businesses regularly face. The Webinar aims to cover issues such as counterfeiting, trademark squatting, unauthorized distributors and the sale of IP infringing products online. Red Points and China IPR SME Helpdesk experts will then explain best practices that any business can implement as preventative measures against all the issues covered. This Webinar will give a detailed overview to European SMEs about how to deal with counterfeits on major Chinese E-commerce platforms, focusing on 1) Trade mark squatting, coverning blackmailing, customs issues and legal action; 2) Partner Risks, covering distributors, manufacturers and supply chain; 3) Counterfeits, covering online sale and distribution and offline sources; and 4) Best practices to protect your brand.
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