This was a preparatory webinar for the participants of the Italy-China Innovation week. The aim of the webinar was to give the participants of the Italy-China Innovation week an overview of China IPR SME Helpdesk services as well as an overview China's IP landscape. China IPR SME Helpdesk external expert Mr. Davide Follador gave an overview of the main types of IP connected to innovation, R&D and technology transfer in China. Mr Follador explained how to protect these types of IP in China and what to do in case of an IP infringement. Mr. Follador also explained what Italy-China Innovation Week participants should know about IPR before coming to take part in the Italy-China Innovation week in China. All attendees had a chance to pose the expert questions relating to IP protection in China as well as during the Italy-China Innovation Week. This webinar was conducted in Italian.